Customer Obsession
Consumer Insights
Better data, better insights, better decisions
Capture the attention of today’s always on, always connected consumer through actionable insight built into every aspect of your marketing program. Experian Marketing Services helps performance-driven marketers, agencies and media companies to target and engage their best customers through expertly applied consumer intelligence. Measuring in-depth consumer behaviors and attitudes, we provide a more vivid and complete understanding of how consumers think and what they do in a multichannel, multicultural world.
Simmons® National Consumer Studies
Annual survey of 30,000 consumers, measuring 8,000 brands and 700 psychographic questions with 60,000 elements in all. Understand key demographic groups, including Kids & Teens, LGBT, critical Hispanic ethnic groups and all major media behaviors covering television, online, mobile, print, radio, social media and more.
SimmonsLOCALSM
Reports nearly 60,000 consumer data elements, including media behaviors, brand preferences and attitudes down to the ZIP Code level across the country.
Simmons® Connect
Cross-platform consumer profiling and media planning tool that reports consumer behavior and attitudes across 11 media platforms .
Hitwise®
Measures 10 million consumers interacting with 1 million websites on a daily basis to deliver insight into consumer website usage and search behavior as well as online marketing performance.
Hitwise® Mobile
Measures consumer mobile behavior from 3G/4G and Wi-Fi sources, covering Internet usage from mobile devices which include both smartphones and tablets.
AudienceViewSM
Online consumer insights targeted by behaviors, attitudes, demographics or customer data to focus on the your most important consumer segments.