A simple and practical approach to harness growing data to improve your marketing
The explosion of data has catapulted the demands on marketers to create more customer-centric
marketing strategies and utilize Big Data to craft highly relevant and meaningful
Winning marketers will embrace a future in which
applying new streams of data is a strategic priority, however challenges lie in figuring
out how to manage all the data captured at every customer touch-point so that it can
be easily leveraged to optimize marketing interactions across all channels.
This white paper examines:
How data growth is poised to make a profound impact
How Big Data will enable a cross-channel, customer centric marketing process
How to overcome barriers to assimilate Big Data
Why applying new streams of data should be a strategic priority
About the Author:
Marcus Tewksbury has 20
years of experience helping leading retailers and B2B’s harness the nexus of
technology, data, and marketing to drive growth and achieve financial results.
His focus is on Big, Fast Data and how it’s redefining the center of
the marketing world. He partners with the world’s largest retailers to help
them design and build modern marketing, cloud infrastructures needed to drive customer
engagement in an cross-channel world. His efforts have been included in the filing
of numerous patents.
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