Remarketing best practices guide

Remarketing best practices guide from Experian Marketing Services

Remarketing email campaigns, like abandon cart emails, have become increasingly popular in recent years. In fact, Experian Marketing Services research show they increase purchases at a rate that is 19 times higher than promotional mailings.

Remarketing campaigns should be a part of every email marketer's program, and in order to help marketers effectively utilize them, Experian Marketing Services has developed this overview of best practices as a helpful guide to reference.

In this guide, you will learn:

  • Best tactics to optimize your various remarketing campaigns based on key stats and performance metrics from Experian Marketing Services' primary research and analysis
  • Real-life examples of the various types of remarketing campaigns from Experian Marketing clients and other leading brands, showcasing the best design elements and execution tactics you can use to ramp up your programs

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