Email remarketing is the practice of sending targeted email to website visitors
based on their unique site behavior. Remarketing involves the use of behavioral data
to target relevant and timely email communications.
Remarketing email campaigns have become increasingly popular in recent years. In
fact, Experian Marketing Services research show they increase purchases at a rate
that is 19 times higher than promotional mailings.
Remarketing campaigns should be a part of every email marketer's program, and in
order to help marketers effectively utilize them, Experian Marketing Services has
developed this overview of best practices as a helpful guide to reference.
Email remarketing best practices
Send at least two emails closer to the time of cart email abandonment
Email users when they click through an email to a Website, browse
and leave the site
Add incentives such as discounts when sending thank you emails
Email customers when the item in their wish list is on sale
Send reminders for products that may need replenished
Promote a complementary item of a product already purchased
Download this guide now to learn more about email remarketing
Best tactics to optimize your various remarketing campaigns based on key stats
and performance metrics from Experian Marketing Services' primary research and analysis.
Real-life examples of the various types of remarketing campaigns from Experian
Marketing clients and other leading brands, showcasing the best design elements and
execution tactics you can use to ramp up your programs.