Remarketing email campaigns, like abandon cart emails, have become increasingly
popular in recent years. In fact, Experian Marketing Services research show they increase
purchases at a rate that is 19 times higher than promotional mailings.
Remarketing campaigns should be a part of every email marketer's program, and in
order to help marketers effectively utilize them, Experian Marketing Services has
developed this overview of best practices as a helpful guide to reference.
In this guide, you will learn:
Best tactics to optimize your various remarketing campaigns based on key stats
and performance metrics from Experian Marketing Services' primary research and analysis
Real-life examples of the various types of remarketing campaigns from Experian
Marketing clients and other leading brands, showcasing the best design elements and
execution tactics you can use to ramp up your programs