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Harnessing Big Data for cross-channel success
Bring valuable marketing intelligence and customer insights to your organization
Experian Marketing Services’ Interactions Manager is equipped with robust measurement and reporting tools for marketers to track and analyze marketing campaigns across all channels. With direct access to the rich customer data that resides within the platform, marketers now have the insights needed to accurately assess how customers are interacting with campaigns, in real-time, in order to understand the true impact marketing efforts are having on key business objectives such as life-time value, revenue growth and the customer retention.
24/7 access to up-to-date, actionable customer insights
Every aspect of our Interactions Manager is built for efficiency and speed, and customer data integration and analysis is no exception. By directly applying the platform’s easy-to-use measurement and analysis tools to a constantly refreshing repository of customer information, marketers can rapidly generate results from their marketing activities and feed their business with valuable insights.
Easy-to-use automated processes
Analysis and reporting tools in the platform are designed for an optimal and easy user experience. With real-time data being linked and updated through automated processes - around the clock - marketing teams are constantly fed with fresh and accurate customer intelligence with everything from email opens to social interactions to web browsing behavior. Since data loading and merging processes run on the backend of the platform, the need for manual updates and IT involvement is virtually eliminated.
Customizable dashboard features allow marketers to quickly translate insights into comprehensive and visual intelligence that can be shared with the organization via excel reports, URL links and integration with in-house applications, such as big screens - ensuring the business has a consistent, up-to-date view of marketing’s true impact.
The Interactions Manager comes with a core set of campaign reports and dashboards available out-of-the-box so that marketers receive standard campaign reporting and performance metrics prior to building out their own custom dashboards. Learnings can be immediately actioned back into marketing activities directly from within the platform to ensure continued optimization of marketing programs and budgets.