Retail marketing segmentation: Daily deals shopper insights powered by AudienceView

Retail marketing segmentation: a report from Experian Marketing ServicesNo longer can retailers and marketers succeed with “all for one” messaging when consumers expect relevance. With AudienceView’s timely, actionable insights into your high-value consumer segments, you’re able to understand engage and convert these segments with extreme precision. Through this example of insights on the Daily Deals Shopper using AudienceView, learn more about the value of identifying characteristics and behaviors of your most profitable consumer segments to make informed decisions surrounding this audience.

A few key insights from the report:

  • Understand who the daily deal shoppers are – they may not be who you think they are
  • Engage daily deal shoppers through the most effective channels - where they spend time online


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