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The 2012 Digital Marketer: Benchmark and Trend Report
Covering key marketing channels including: email, digital advertising, mobile, search, and social media, the Experian Marketing Services’ annual Digital Marketer report contains trend information, predictive benchmark data, and analytical insight necessary for business leaders to maximize digital marketing opportunities and return on investment.
A few key insights from the report:
- 91% of today’s online adults use social media regularly
- Revenue per email averages 2x higher for ‘Friends and Family’ campaigns
- 28% of smartphone owners watch video on their phone in a typical month
- Pinterest is now the 3rd most popular social networking site behind Facebook and Twitter