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Identify the marketing tactics and programs that are driving buying customers to competitive Websites
Improve search marketing results by uncovering terms that lead to conversions in the marketplace
Optimize affiliate and partner programs to focus on those that deliver consumers who convert
Benchmark conversion rates against key competitors
Optimize key drop-out points in the purchase funnel

Conversion Intelligence

Increase Website conversion by targeting consumers who are purchasing, not just shopping, on competitive sites.

Experian® Hitwise® enables you to pinpoint key factors that drive website conversion in your industry. With conversion intelligence, you can significantly improve marketing results by targeting unique customer segments with the highest propensity for conversion. By identifying top acquisition targets through competitive conversion intelligence, you’ll build more effective marketing programs that consistently convert and outperform the competition.

Benchmarking
Benchmark conversion rates on competitive sites and understand where and how consumers are making online buying decisions to improve your own marketing strategies and increase on-site conversion.

Benchmark your conversion performance over time against key competitors
Identify daily and weekly conversion fluctuations for your industry or specific competitors
Track your completed purchase market share over time versus your competitors
Go beyond conversion rates and determine if you are getting your appropriate share of market purchases

Conversion Intelligence

Search term conversion analysis
Uncover search terms that are driving buying customers to your competitors. Use Search Term Conversion Analysis to refine search marketing programs to focus on buyers, not just website visitors.

Identify keyword opportunities that competitors are using to drive conversion
Measure keyword effectiveness by quality of traffic from search terms

Purchase funnel analysis
Determine how well you are moving customers through the purchase process, and compare conversion rates at each step of the process versus your competitors.

Find where consumers drop out of the purchase process
Determine where to optimize your website and marketing spend to improve conversion rates

Competitive site sources of converting visitors
Identify the ways that websites in your competitive set that are driving buyers, not just visitors. Use these insights to optimize your own partner and affiliate relationships for maximum return.

Increase ad effectiveness by focusing advertising on the highest- quality customers
Eliminate wasteful advertising partnerships