Products and Services
Experian's marketing information products and services help businesses target and engage their customers through smart marketing programs that generate significant return on investment. By focusing on three core areas of excellence — data, platforms and analytics — Experian® provides the world's leading brands with the insight, technology and expertise they need to build profitable and lasting customer relationships.
Add value and productivity to customer or prospect files with Experian’s consumer data enrichment services. By overlaying demographic information and Mosaic® USA household lifestyle segmentation, you can gain a deeper understanding of consumers’ characteristics and preferences so you can:
- Define unique characteristics of your best and most profitable customers
- Anticipate likely future behaviors and buying trends
- Identify prospects most like your best customers for new growth opportunities
Target consumer or business audiences with precision and fuel your customer acquisition campaigns with Experian data. Whether prospects are just around the corner or all the way across the country, Data SelectSM helps you find them and turn them into customers before your competition does. Experian draws from the most complete demographic, firmographic, transactional and behavioral information available to provide powerful data from one resource.
Today's marketers face increasing pressure to drive measurable business results
and demonstrate return on marketing investment. For this reason, Experian's Marketing
Analytics team is dedicated to helping marketers effectively leverage data and consumer
insight through smart analytics and data modeling.
Our team of Ph.D.s, statisticians and corporate marketers helps businesses develop and execute measurable marketing strategies that move the needle. Drawing from our 35 years of industry experience, we take data and create intelligence that enables you to engage more effectively with your customers and prospects.
Let Us Help
Contact us to learn more about our marketing information products and services.
Call us at 1 888 776 2895