Marketing Services

Experian Audience IQ is a display advertising platform that allows advertisers to seamlessly integrate consumer data to drive targeted advertising. As a full-solution provider of advanced advertising, Experian Audience IQ enables cost-efficient audience targeting that goes beyond simple demographic and contextual targeting.

With Audience IQ, advertisers don’t need to sacrifice audience quality for reach because we improve advertising effectiveness by reliably delivering an online addressable audience that exceeds millions of consumers.

Experian CheetahMail is the preferred email, social, mobile and display marketing provider for the world’s top brands.

With the industry’s largest client services team, sophisticated digital marketing technology and over 13 years of experience, Experian CheetahMail helps marketers maximize the relevance and precision of their communications. Our global client base includes the world’s most recognizable brands, including Carnival Cruise Lines, Chicos, Neiman Marcus and Las Vegas Sands.

Experian Data Management Services provide solutions that help marketers to achieve the goal of truly integrated marketing by creating a single multichannel audience targeted across all media. Through unique and proprietary linkage technology, marketers can connect their customer records, transactional records and Experian’s unparalleled consumer data to online and offline advertising media, providing a consolidated view of multi-channel program impact and measurement of marketing ROI.

Understanding online consumer behavior, beyond your own Website, is key to growing and retaining customer relationships. By having the insights necessary to identify your best customers and prospects, know where they spend time online and understand what motivates them to buy, you’re able to connect with customers and engage them on a much more meaningful level.

Experian Hitwise delivers daily insights from the world’s largest sample of online consumer behavior to help marketers increase the effectiveness of their marketing campaigns.

By combining online insights with unique offline lifestyle and life stage information, Experian Hitwise helps companies build and optimize their online marketing campaigns for improved multichannel success. Clients rely on Experian Hitwise’s insights to improve the effectiveness of search, display, affiliate, email and social marketing campaigns.

Experian QAS is a leading provider of address data quality software and services. The Experian QAS software suite of products are designed to capture, validate, cleanse, standardize and enrich addresses, names and other important contact information.

Our powerful and accurate data quality solutions harness data secured from national postal authorities and other leading data sources. For more specialized applications, many additional datasets are also available including address data for 87 countries, geospatial data and more.

Experian QAS provides solutions to more than 10,000 customers worldwide in a wide range of industry sectors including retail, education, healthcare, insurance, finance and government.

Experian Simmons brings consumer targets to life with vivid and complete profiles including lifestyles, attitudes, purchase behaviors and media use.

For over 50 years, Experian Simmons has delivered the superior consumer research insights that performance-driven marketers need to make confident decisions necessary to grow their business. Our high quality custom and syndicated research provides clients with fast and easy access to vivid consumer profiles of national and local populations, including detailed insights into the multi-faceted Hispanic community.

Improve brand engagement, fan acquisition and direct response for Facebook ad campaigns using Alchemy Social, a platform for creating, managing and optimizing social advertising campaigns. Alchemy Social boasts the longest-standing and most knowledgeable client services team in the industry – delivering successful Facebook ad campaigns since 2007. As one of Facebook’s original Ads API partners, Alchemy Social was the first to launch self-service ad tools and continues to partner with Facebook and invest in delivering the best technology products to a wide range of clients who want to achieve higher click-through rates, lower costs per click and fast, measurable results. Alchemy Social is used by many of the world’s largest and most sophisticated advertisers and agencies including Omnicom, WPP, Vodafone and Expedia.

We've been helping marketers deliver data-driven targeted marketing for more than 30 years. Here are some of the highlights of our growth and innovation:

• 1987 - TRW Information Services, the U.S. credit bureau acquires Executive Services from Dallas, TX entering the marketing service business
• 1996 - TRW spins off its Information Services business and the new company is named Experian
• 1997 - Experian is acquired by Great Universal Stores and is merged with its UK credit bureau, CCN
• 1998 - We got serious about the direct marketing with the acquisitions of leading U.S. firms MetroMail and Direct Marketing Technologies (DirectTech)
• 2004 - A major year of expansion, in March, we acquired CheetahMail, a leading email service provider and in October, we acquired Quick Address Search to bolster on our contact management capabilities. Also in October, we acquired Simmons Research to build out our consumer insight and multichannel capabilities.
• 2007 - In April, we acquired Hitwise as a means to provide a broader set of digital marketing capabilities in search and consumer insight.
• 2011 - In February, we acquired Techlightenment, a social media and Facebook advertising platform adding social media advertising capabilities to our digital offering.