The Simmons National Hispanic Consumer Study empowers markets to improve their
Hispanic marketing efforts by providing unique insights and vivid profiles of Hispanic
consumers including lifestyles, attitudes, brand preferences, media use and more.
The high quality, nationally representative study is the first syndicated national
Hispanic study to be launched in the U.S.
The continuously fielded survey of approximately 25,000 U.S. adults annually,
including over 7,500 English and Spanish speaking Hispanics, is released quarterly
and measures and over 60,000 data elements, including:
All major media usage, including traditional and emerging digital platforms
Over 1,000 distinct English- and Spanish-language media properties
Unique insights on Hispanic acculturation, nativity and country of origin
Language usage and preference, including attitudes towards advertising and messaging
Over 600 consumer attitudes and opinions, including culturally-relevant measures
More than 500 product categories and over 8,000 brands
In-depth demographic and lifestyle characteristics
The Simmons National Hispanic Consumer Study utilizes a patented*, multi-frame