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Custom analytics

Actionable insight into the customers that matter most

Gain actionable insight into your target customers to enhance customer acquisition, retention and share of wallet. Our full range of custom solutions allow you to leverage your existing data assets to create targeting solutions that link marketing and research tools into a single decision-making system, empowering you to more effectively devise creative strategies for marketing and media campaigns.

Benefits of custom analytics:

  • Identify your best customers
  • Find up-sell and cross-selling opportunities
  • Find prospects who are similar to your best customers
Our capabilities
  • Customer 360: Activate customer insight through a combination of your data with Experian data to develop high-definition customer profiles
  • Proprietary segmentation systems: build custom segments for use within Experian's platforms
  • Segment integration: bring your already built segments to live with enhanced data
  • Custom research: solutions include primary consumer research studies, re-contact studies, online tracking studies and syndicated study enhancements
  • Availablity of respondent/panel-level data delivered in a standard file format

 

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