The Simmons National Consumer Study brings consumer targets to life with vivid
and complete profiles, including lifestyles, attitudes, brand preferences and media
use. The high quality, nationally representative study is the result of a comprehensive,
continuously fielded survey of approximately 25,000 U.S. adults, including both English
and Spanish speakers.
The study, released quarterly, simplifies and enhances consumer and media
research reporting on over 60,000 data elements, including:
All major media usage, including traditional and emerging digital platforms
Over 1,000 distinct media properties
More than 500 product categories and over 8,000 brands
Over 600 consumer attitudes and opinions
In-depth demographic and lifestyle characteristics
The Simmons National Consumer Study utilizes a patented*, multi-frame sample design.