Simmons® consumer research

Delivering the mindset of the American consumer, our consumer research studies supply leading advertisers, agencies and media companies with the most timely, single-source consumer research insights available. We survey over 30,000 consumers annually, continuously measuring and updating consumer attitudes, product and brand preferences, media consumption habits and demographic and lifestyle characteristics.

National Consumer Study National Consumer Study

Bring consumer targets to life with vivid and complete profiles, including lifestyles, attitudes, brand preferences and media use.

National Hispanic Consumer Study National Hispanic Consumer Study

Improve your Hispanic marketing efforts by providing unique insights and vivid profiles of Hispanic consumers including, lifestyles, attitudes, brand preferences, media use and more.

Simmons Connect Simmons Connect

Cross-platform consumer profiling and media planning tool that reports consumer behavior and attitudes across 11 media platforms.

SimmonsLOCAL SimmonsLOCAL

Reports nearly 60,000 consumer data elements, including media behaviors, brand preferences and attitudes down to the ZIP Code level across the country.

Simmons DataStream Simmons DataStreamSM

Assess advertising performance and detect shifts in consumer trends in a single-source solution.

Multi-Media Engagement Study Multi-Media Engagement Study

Understand consumer engagement with nearly 800 different magazines, TV programs/networks and Websites.

New MediaStudy New Media Study

Discover how consumers use new and emerging media platforms, including mobile phones, social networking, instant messaging, blogs, gaming, social tagging/bookmarking, online video/audio and dozens of other media channels.

Television BehaviorGraphics Television BehaviorGraphicsTM

Link the deep consumer insights within the Simmons National Consumer Study with the Nielsen Television Index.

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