Tell your brand story with confidence using audience profiles that describe the consumer behind the behavior. Linking Experian Marketing Services' online behavior data with offline consumer research data provides you with a clear understanding of what consumers are doing and more importantly, who they are. The Experian AudienceView analytics platform uses millions of data attributes to optimize consumer engagement - clearly, simply and authentically.
AudienceView is designed to address the challenge of understanding and engaging consumers who move seamlessly across channels, devices and media. Enabling marketers, agencies and media publishers to deliver a better brand experience, AudienceView puts the consumer at the center of everything you do. The platform provides flexible profiling and reporting capabilities to deliver actionable consumer insights across strategy, planning, media and measurement workflows.
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