Updated: May 2012
This policy serves as a guide to Experian CheetahMail’s digital tracking efforts (including cookies) with recipients of our corporate or client email messages as well as with visitors to our corporate or client-designated web pages. This policy also addresses our firm commitment to not providing software or services used for sending unsolicited commercial email (aka; spam).
Anti-spam policy: Experian CheetahMail is a full member of the Messaging Anti-Abuse Working Group (MAAWG) and endeavors to uphold the principles and practices they have adopted. Clients of Experian CheetahMail have agreed to never send unsolicited commercial email through our systems. Any client who violates this agreement is subject to privacy review, services termination and potential legal action.
Privacy-related technology we provide for clients
CheetahMail cookies may also be combined with the use of pixel tags (aka; web beacons) in order to better report on email and web activities, including activities on client websites. An example of this occurs when clients track email users visits to a website and any subsequent online sales that could be correlated with the email user.
CheetahMail is not responsible for cookies placed on client websites by clients or other third parties.
Pixel tags (aka; web beacons): A pixel tag is an invisible image with a line of code, also called a clear gif, which is placed within an email message or on a web page. The reasons for use of a pixel tag include:
Pixel tags do not create, modify or delete files on a user’s machine. They are not executable and cannot be used to deliver dan erous content, such as a virus.
Pixel Tags help our clients identify particular email recipients, who can then be sent more relevant email in the future.
Message ‘click-through’ monitoring: Nearly every email sent through Experian CheetahMail’s systems includes a hyperlink to another website. Our clients have the ability to track whether that hyperlink has been clicked on and whether that link was clicked on successive times. Clients can then determine the success of their email campaigns, and tailor future messaging to recipients based on the relevancy of that ‘click-through’ activity. When links are clicked on, additional pixel tags attempt to activate cookies to help measure the effectiveness of the email campaign.
Web visitor tracking: Experian CheetahMail tracks visitors to our website, as well as provides clients with services enabling additional website activity reporting. In addition to previously described cookie and pixel tag uses, website visitor tracking also involves the collection of web server log file data, including Internet Protocol (IP) addresses, web pages visited, unique visitations, type of browser used, and other session-based activity. Web server log file information, by itself, is not linked to any personally identifiable information.
CheetahMail is not responsible for website activity monitoring on client websites by clients or other third parties.
Message forwarding: CheetahMail may also collect anonymous tracking information with email messages ‘forwarded’ from a recipient within their own email software or webmail service to another user. Examples of information collected may include the number of times the message was forwarded, the number of times the forwarded message was opened, and the click-through activity within those forwarded messages. No personally identifiable information is collected with email messages forwarded by a recipient through this process.
Hosted web page privacy & security notice: CheetahMail provides web page hosting for clients and enables services such as email subscription, preference management, refer-a-friend, sweepstakes, and coupons or offer fulfillment information. Our privacy and security policy with respect to these web pages are:
If you believe that an email sent through a CheetahMail refer-a-friend web page was sent to you incorrectly, please email email@example.com with the message-in-question and its’ full transmission header.
Experian CheetahMail is a member of the Experian family of companies. For more information on Experian and their related services, please refer to www.experian.com.
New York, NY 10006
Phone: 212 809-0825
Fax: 212 809-6378
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