The Truth About Testimonials
Posted on Sep 08 2011 by laura.cohen
Here are a few suggestions that will help you get testimonials from your customers.
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Find out more about your customers and market
Posted on Sep 02 2011 by Karen Spaeder
Tweet In today’s digital universe, finding customers sometimes can feel like a game of “Where’s Waldo?” While there might be people everywhere, you don’t need to be a marketing guru to figure out that not all of them are going to buy from you. So what’s an entrepreneur to do in order to find the [...]
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Ready For The Holiday Season? Give A Boost To Your Year End Sales.
Posted on Sep 02 2011 by shari.maier
The holidays are an important time of year for marketers, who are looking to boost profits and find more customers.
5 Tips For Creating Effective Newsletters
Posted on Aug 30 2011 by laura.cohen
Newsletters can be a powerful weapon in your marketing arsenal. Check out these tips so you can create engaging newsletters for your target audience.
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Three quick ways to make the most of direct mail
Posted on Aug 26 2011 by Karen Spaeder
Tweet Despite the proliferance of email, direct mail remains a critical component of any good marketing program — but it must be engaging and interactive to be effective. Creating personal connections with your customers via direct mail will help to get your mailers noticed and will produce results. To ensure you send the right messages, [...]
Two Business Mistakes To Avoid When It Comes To Your Employees
Posted on Aug 23 2011 by laura.cohen
When it comes to your employees, avoid these two common business mistakes.
Three simple rules for emailed receipts
Posted on Aug 19 2011 by Karen Spaeder
Tweet An interesting thing happened while I was completing a purchase at Urban Outfitters recently. The cashier asked if I would like to have my receipt either printed or emailed to me. Without giving it much thought, I asked for a printed receipt. And then I got to thinking: Why would a retailer want to [...]
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Ask for customer reviews to help manage your online reputation
Posted on Aug 12 2011 by Karen Spaeder
Tweet Today’s social media platforms represent enormous opportunity as well as enormous risk, as users increasingly share their opinions about businesses they frequent. If you aren’t paying attention to what your customers are saying about you online, then you’re leaving yourself open to their negative comments, while also potentially losing opportunities to react to positive [...]
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