Welcome to part two of this multipart series on bootstrapping your marketing. Here’s a quick, easy way to promote your business with all of your outgoing documents.
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If you are trying to sell something you don’t always have to appeal to your customer’s logic. If you can play off of emotions, you can easily make a sale. In many cases actually appealing ot emotion is stronger than appealing to logic.
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It doesn’t take a ton of money to market your small business. All it takes is determination, combined with a little strategy. In this, the first of a multipart series, I’ll walk you through basic, low-cost marketing techniques that any small business can use to boost their marketing to the next level. On the [...]
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Simple tasks to take during the summer months to help your business stay on track.
Can you think of business to which you are regular, repeat customer? Why? What does that business do for you to make you loyal? Is it extraordinary customer service, quality product, personalized service, all of the above? For me it’s Dick Ponds, my local running shoe store. They understand my needs, have a great staff, [...]
In my last post, I gave you three tips for generating leads with social search. Now it’s time to think about measuring the return on social marketing. There’s no question that social media has value. In a May 2011 online poll conducted by social marketing platform company Roost, more than 71 percent of the local [...]
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It’s a new era in social media — one where it’s not enough simply to create a Facebook page for your business and hope to attract fans. Welcome to the age of social search — and, for your small business, social marketing.
