Analysis: Rental data proves to be a driving force in transforming consumers from unscoreable to scoreable

Posted on Oct 27 2014 by

For more than 20 years, Experian has been an advocate for full-file reporting, which means that we support the widespread reporting of alternative data—rental payments, utility payments and cellular telephone payments to name a few. For a large segment of the population, the reporting of these types of payments could provide opportunities to establish and/or build a credit file.

In 2011, Experian recognized that positive rental payment data was missing from credit files and could be an opportunity for 100 million renters to finally be rewarded and not overlooked simply because they rent instead of own the place they call home. With this in mind, we led the industry to start incorporating on-time rental payments to credit files through our Experian RentBureau business and utilized new technology that could score consumers previously deemed unscoreable. This investment opened the doors to underserved populations and helped moved the needle to becoming more financially inclusive.

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Independent research firm concludes that email marketers are poised to be industry leaders in cross-channel marketing

Posted on Oct 27 2014 by

New research shows email marketers are two times more likely than all other marketers to integrate customer data across all channels According to a commissioned study conducted by Forrester Consulting on behalf of Experian Marketing Services, maturity in cross-channel marketing is low and, despite the adoption of multiple channels in marketing programs, integration and coordination […]

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Big Data can Unlock the Future of Fraud Prevention

Posted on Oct 20 2014 by

More than 10 years ago I spoke about a trend at the time towards an underutilization of the information being managed by companies. I referred to this trend as “data skepticism.” Companies weren’t investing the time and resources needed to harvest the most valuable asset they had – data.

Today the volume and variety of data is only increasing as is the necessity to successfully analyze any relevant information to unlock its significant value. Big data can mean big opportunities for businesses and consumers.

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Experian addresses fraud and cybersecurity challenges as risks mount for banks, retailers and public sector

Posted on Oct 13 2014 by

Experian hosting Future of Fraud and Identity event during National Cyber Security Awareness Month Costa Mesa, Calif., Oct. 13, 2014 — Identity and fraud concerns are a pressing global issue for many industries, including financial services, public sector and retailers. With the rise in security and data breaches, many organizations across the United States are […]

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Experian Marketing Services expands cross-channel consulting program with launch of Marketing Sophistication CurveSM

Posted on Oct 09 2014 by

According to new research from Experian Marketing Services, a recognized leader in data-driven marketing, 90 percent of marketers struggle to move beyond single-channel marketing programs to optimize their marketing across channels or around the customer. The company today announced an expansion of its strategic, cross-channel consulting offerings to address this need and help organizations increase […]

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Experian Consumer Services Launches Spanish-Language Credit Product

Posted on Oct 08 2014 by

Experian Consumer Services in association with Univision Communications Inc., the leading media company serving Hispanic America, recently launched a Spanish-language, credit-focused product and online financial resource center for the U.S. Hispanic community called Crédito y Más.

The new product was developed to improve Hispanics access to credit education and resources. With Crédito y Más, consumers can check their credit score, receive a credit report, and have credit monitoring, among other benefits and access the information in Spanish or English. One of the most valuable features is the Centro de Información™, a robust resource center with articles, videos, financial calculators, a glossary of key credit terms and more.

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Congress Should Take Action to Improve Financial Education In Our Country

Posted on Oct 06 2014 by

How can I improve my credit score?

That’s a question thousands of consumers ask Experian every day. This question is asked even more frequently now that lenders are sending an estimated 120 million credit-score disclosures each year to consumers when they are denied credit or are offered terms that are less favorable than those offered to others. These score disclosures provide consumers with basic information about the score used in a transaction and direct them to the national credit bureaus if they have any questions.

However, when consumers ask Experian how they can improve their credit standing, it’s difficult to respond in an easy and consumer-friendly way. The difficulty arises because, although we want to help, the Credit Repair Organizations Act (CROA) puts substantial roadblocks between credit bureaus and consumers.

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Experian #FinCon14: Thoughts on the expo, our Plutus win and beignets

Posted on Oct 01 2014 by

Just a little over a week ago, I was in New Orleans surrounded by interesting, engaging and financially-savvy people with a common interest.

All of these people were brought together for FinCon Expo, which took place from September 18-21. It was not only a tremendous financial media community networking event, it was an opportunity to learn, grow and find inspiration.

From the Experian perspective, it was an opportunity to further build and focus on our social channels as a way to reach consumers and provide education and dialog around credit and financial empowerment. The two-day conference featured an expo hall where one could score some great information (along with some cool swag), keynote sessions that were led by powerful speakers like Jeff Goins, Farnoosh Torabi and Chris Ducker, and a full daily schedule packed with educational sessions and panel discussions (and of course, a lot of beignets served along the way).

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