About Scott Anderson

Website: http://experian.com

Profile: Scott serves as Director of Public Relations, responsible for managing communications programming, media relations and strategy for Experian Marketing Services. Based out of Experian’s Costa Mesa office, he has more than 19 years of public relations experience and enjoys building lasting relationships with journalists from around the globe.

Posts by Scott Anderson

Bare Necessities selects the Experian Marketing Suite as the platform to take its marketing to the next level

Posted on Jan 13 2015 by

Partnership with Experian Marketing Services will help Bare Necessities offer its customers a more seamless and rewarding experience across touch-points, including call-center support and email communications

Bare Necessities, the largest online specialty retailer of women’s and men’s branded and designer intimate apparel and lingerie, entered into an agreement with Experian Marketing Services, a recognized leader in data-driven marketing, that will help the retailer better understand and engage with its customers. Using the Experian Marketing Suite, Bare Necessities has the ability to plan, manage, execute and optimize all of its customer interactions in real time across any channel, all from within a single system.

“Customers choose Bare Necessities because we offer them a better way to buy bras,” said Noah Wrubel, cofounder and chief executive officer, Bare Necessities. “The Experian Marketing Suite will help us take that customer experience to the next level, a more personal level, and meet our customers’ expectations each and every time, regardless of the channel.”


Internet of Things Goes Mainstream During the 2014 Holiday Season with Smart Home Devices Seeing the Most Growth

Posted on Dec 18 2014 by

New research from Experian finds that nearly a third of all Americans use at least one type of smart or connected device; 14 percent of homes are smart homes.

Experian Marketing Services published a new report today that tracks the recent rise and growing interest among consumers for connected devices and smart home products. A complimentary copy of the report, The Internet of Things: Opportunities through the rise in smart devices, can be downloaded here: http://ex.pn/1r0TJVp.

The report found that consumer interest in three connected device categories has shown significant growth in recent years, with no signs of stopping. In fact, according to the report, nearly a third of all Americans use at least one type of connected device. Further, at least 14 percent of U.S. households are smart homes and have a connected home device such as connected lights, locks, thermostats, or electrical outlets, among others.


Experian Marketing Services executive named Woman of the Year at 2014 Stevie® Awards for Women in Business

Posted on Nov 20 2014 by

Experian Marketing Services’ senior vice president of global marketing, Ashley Johnston, was named the winner of a Gold Stevie® Award for Woman of the Year in Advertising, Marketing and Public Relations at the 11th annual Stevie Awards for Women in Business on Friday, Nov. 14, in New York City. Johnston was also recognized with a […]


Independent research firm concludes that email marketers are poised to be industry leaders in cross-channel marketing

Posted on Oct 27 2014 by

New research shows email marketers are two times more likely than all other marketers to integrate customer data across all channels According to a commissioned study conducted by Forrester Consulting on behalf of Experian Marketing Services, maturity in cross-channel marketing is low and, despite the adoption of multiple channels in marketing programs, integration and coordination […]


Experian Marketing Services expands cross-channel consulting program with launch of Marketing Sophistication CurveSM

Posted on Oct 09 2014 by

According to new research from Experian Marketing Services, a recognized leader in data-driven marketing, 90 percent of marketers struggle to move beyond single-channel marketing programs to optimize their marketing across channels or around the customer. The company today announced an expansion of its strategic, cross-channel consulting offerings to address this need and help organizations increase […]


Tim Howard discusses building his brand and the value of trusted business relationships at the Experian Marketing Services 2014 Client Summit

Posted on Sep 03 2014 by

Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, hosted a fireside chat with U.S. Men’s National Soccer Team goalkeeper Tim Howard at its 2014 Client Summit. In the following video clip from that fireside chat, Howard discusses how he decides to align with brands that match his […]


Experian Marketing Services’ 2014 Client Summit reinforces the need for authentic storytelling

Posted on Aug 07 2014 by

Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, gathered more than 1,000 top marketing executives from the world’s leading brands for the 2014 Client Summit. The event reinforced the importance of storytelling for marketers and how brands need to deliver exceptional and authentic customer experiences.


Experian Marketing Services unveils comprehensive end-to-end Marketing Suite

Posted on Jul 24 2014 by

The Experian Marketing Suite enables brands to create and deliver authentic customer experiences across all interaction points Experian Marketing Services today launched the Experian Marketing Suite. Unveiled at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nevada, the Marketing Suite is a cohesive end-to-end marketing solution that enables brands to create and deliver authentic customer […]