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Q&A: Improving decision-making and increasing value using Big Data analytics

Posted on Aug 12 2015 by

Financier Worldwide moderates a discussion on improving decision-making and increasing value using Big Data analytics between Shanji Xiong at Experian DataLabs, Ken Elliott at HP and Shaheen Dil at Protiviti.

FW: To what extent are you seeing an increased demand for Big Data analytics in today’s business environment? What overarching advantages does it offer to companies?

Dil: Many organisations have made fundamental investments in Big Data infrastructures and capabilities and are now actively exploring the best ways to achieve return on these investments.

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Generation X Fails to School Millennials

Posted on Jul 30 2015 by

MillennialCredit

If we looked at current generations in a family structure, Baby Boomers are mom and dad, the Greatest Generation are grandma and grandpa, Generation X are the older siblings and Millennials are those overindulged younger siblings that always got later curfews and more relaxed rules. For that reason, there is a natural, friendly, sibling-type rivalry between Generation X and Millennials. And this week, millennials came out the victors because Generation X failed to school its younger sibling when it came to average debt load.

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Big Data Analyzed Right Means Big Payoffs

Posted on May 13 2015 by

People are making a big deal about big data—and it is a big deal.

It has the power to guide us in addressing some of our nation’s most pressing needs, from protecting against fraud at the checkout counter to helping families secure affordable loans that help them accomplish their dreams. And like any powerful tool, it must be deployed wisely; in the wrong hands, as Hollywood saw recently, data can be hacked.

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Experian Solves Industry-wide Challenge of Engaging Audiences Across All Devices

Posted on Mar 05 2015 by

Launch of AdTruth Resolve simplifies cross-device audience management for marketers

Experian Marketing Services today introduced AdTruth Resolve, a new technology designed to simplify the process of recognizing and engaging audiences across all devices and environments. AdTruth Resolve is designed for the multinational marketer that struggles to make smarter, more data-driven business decisions and keep up with today’s mobile-first consumer. AdTruth Resolve provides marketers with the means to reconcile and associate their existing digital identifiers — including cookies, device IDs, IP addresses and more — and then leverage that consolidated intelligence for visibility across devices.

AdTruth Resolve represents another milestone in Experian Marketing Services’ long-term strategy to provide marketers with a ubiquitous, consistent and persistent link across all channels as part of the Experian Marketing Suite. Powered by a three-tiered identity-management framework, the Experian Marketing Suite’s Identity Manager gives marketers everything they need to persistently, accurately, effectively and respectfully recognize, resolve and reach consumers across all devices in all digital environments.

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Gartner’s 2014 Magic Quadrant for Data Quality Tools Report positions Experian

Posted on Dec 23 2014 by

Today, we are excited to announce that Experian has made it onto the Gartner Magic Quadrant for Data Quality Tools.

We are positioned as a ‘Challenger’, which we believe means our organization is recognized as performing well within our line of expertise, providing customers with the right products and services they need to effectively manage their data.

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Using Data to Spread Holiday Cheer this Season

Posted on Dec 17 2014 by


Black Friday has come and gone, and the holiday shopping season is in full swing. This year, retailers and economic experts alike have high hopes for robust spending and a needed economic boost. And so far the results look promising. On Cyber Monday, alone, the top online retail sites registered 242 million visits, followed closely by Black Friday’s 228 million visits. And according to a new survey from Experian Consumer Services, 36 percent of consumers plan to spend more on gifts this year than they did in 2013.

At Experian, everything we do is about putting insights into action. This entails formulating and analyzing insights that can help both consumers and businesses alike. We sat down with two of Experian’s leading experts, one from the consumer side of the business and another from our marketing services business, to find out more about the key trends that will define this holiday shopping season.

Guy Abramo, President, Experian Consumer Services and Matt Seeley, President, North America, Experian Marketing Services share their thoughts and insights below:

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Inside Experian – Documentary Film

Posted on Nov 27 2014 by

Come and take a look ‘Inside Experian’, a brand new documentary that lifts the lid on our global business – explaining who we are, what we do and how we’re helping people and businesses around the world to protect, manage and make the most of their data.

Seen through the eyes of our customers, employees and business leaders, Inside Experian takes a look at our origins — from London tailors in the early 1800s to rocket scientists — to breaking new ground as one of the original Big Data pioneers, right through present day where we take a glimpse at what the future holds in store.

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Credit or Debit? Which one will save you $159K?

Posted on Nov 18 2014 by

Bankcard lending is trending upward, according to the 2014 Experian “State of Credit” report. One in 17 consumers obtained at least one bankcard this year, compared with one in 21 people back in 2013.

Consumers now carry an average of 2.18 bankcards apiece (an increase of 4.2 percent), and an average of 1.54 retail cards (a jump of 6.7 percent).

In other words, credit availability is on the rise. Can we do it smarter this time?

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