Apr 21 2014 by Pamela Robertson
Sixty-one percent of marketing leaders cited data, specifically collecting and managing structured and unstructured data, as one of the top business challenges they face.
Apr 17 2014 by Kassidy Keller
A look back at last year’s Memorial Day searches and email campaigns for insights and quick tips based on what tactics worked and what ones fell flat.
Apr 16 2014 by Tom Manvydas
Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with which data-driven marketers have struggled.
Apr 15 2014 by Erin Haselkorn
Data has become a focal point of all marketing efforts. Ninety-three percent of organizations think data is essential to their marketing success.
Apr 14 2014 by Pamela Robertson
Benchmarks, data and trends from the sixth annual Digital Marketer Report, including results from our global survey of marketers.
Apr 09 2014 by Tom Manvydas
Better marketing practices and technology will help to mitigate the impact of traffic fraud but only a collective effort from the digital media industry can truly stop this problem from destroying the value of the Internet.