Innovate to multi-channel marketing and beyond

Posted on Sep 10 2012 by

As marketers, it is our duty to help our companies evolve and adapt communications to enable improved customer engagement, purchasing behavior and loyalty.

Top ten email marketing A/B testing rules

Posted on Sep 05 2012 by

Even if you are a novice to email testing, there is a set of standard testing rules that will help make your A/B test a success.

Are you better off? More Americans saying, “Yes”

Posted on Sep 04 2012 by

We’ve examined the attitudes of American adults from 2008 through July 2012 to get a read on how economic sentiment has changed.

Point of sale email acquisition best practices

Posted on Sep 04 2012 by

Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger reputation, subscriber loyalty and increased engagement.

Experian CheetahMail releases Q2 2012 Benchmark Study

Posted on Aug 31 2012 by

Experian CheetahMail’ Q2 2012 Benchmark study shows email volume still increasing and social media more effective with email.

Political conventions place spotlight on Tampa and Charlotte

Posted on Aug 30 2012 by

A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the conventions.

Marketable U.S. Olympians that will stand the test of time

Posted on Aug 30 2012 by

Now that the games are over and some time has passed, which U.S. Olympians are the most popular online and most attractive to marketers?

3 key insights to building and enhancing your mobile marketing strategy

Posted on Aug 29 2012 by

Every brand has an opportunity to drive revenue and engagement through mobile marketing, but what sets some programs far above the rest? Here are 3 key considerations to keep in mind when planning and executing a successful mobile strategy.

Top TV shows for reaching key voters

Posted on Aug 28 2012 by

Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter segments.

An important step toward cross-channel marketing optimization

Posted on Aug 28 2012 by

Digital channels, mobile technology, expanded customer choice and legislative issues have all evolved faster in the last ten years than ever before, and companies have had to update their marketing practices to keep pace and keep customers engaged. This has been especially challenging in the retail vertical as accurate customer identification can be difficult to […]