The Paleo diet is top 2013 diet search

Posted on Jan 08 2013 by

With so many New Year resolutions about losing weight, many Americans have turned to the Internet to help. See what diets they’re searching for.

Hot holiday trends: week of December 23rd – December 31st

Posted on Jan 07 2013 by

Experian Marketing Services releases holiday marketing trends for week of
December 23rd

SMS compliance: What you don’t know CAN hurt you

Posted on Jan 02 2013 by

In honor of SMS’s 20th anniversary and the MMA CBP’s 7th edition we would like to provide you with some key information about mobile marketing compliance.

Christmas Day 2012 retail visits increase 27% compared to 2011

Posted on Dec 27 2012 by

With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 22.

Statistical significance in a testing world

Posted on Dec 27 2012 by

Here we examine why understanding the mechanics that lie beneath the phrase ‘statistically significant’ is essential when conducting tests or defending a hypothesis.

CNBC “Squawk on the Street” features Experian Marketing insights & data

Posted on Dec 26 2012 by

Bill Tancer joined CNBC’s “Squawk on the Street” the day after Christmas to share insights and data regarding the rise of online shopping this holiday season.

Hot holiday trends: week of December 9th – 15th

Posted on Dec 21 2012 by

Experian Marketing Services releases holiday marketing trends for week of
December 9th for email marketing and search intelligence

Creating a single customer view

Posted on Dec 21 2012 by

A single customer view has many benefits – including an improved customer experience – but can be a challenge for marketers.

Facebook was the top search term in 2012 for fourth straight year

Posted on Dec 20 2012 by

Experian Marketing Services analyzed the top 1,000 search terms from Hitwise data for 2012 , and Facebook was the top-searched term overall in the US. This is the fourth year that the social networking Website has been the top search term overall, accounting for 4.13 percent of all searches, a 33 percent increase from 2011. […]

The big topic of big data

Posted on Dec 20 2012 by

While there are many components and challenges to big data, data quality needs to be a part of any strategy.