Unwrap key holiday insights to help boost campaign results

Posted on Sep 12 2013 by

See the compelling stats we captured from our holiday marketing study about marketers’ plans for integrating holiday campaigns across channels.

Gmail inbox: The “tabs email”

Posted on Sep 11 2013 by

Andrew Werner’s fresh take on the Gmail tabs. How is it affecting deliverability? Has engagement declined? Find some answers to your questions.

Data helps marketers move beyond general stereotypes

Posted on Sep 10 2013 by

As marketers look to better understand consumers, they need to keep data quality in mind.

Two Back to School shopping trends to watch for this holiday season

Posted on Sep 09 2013 by

As the Back to School season ends, Tancer sees two key trends that marketers and retailers can expect to continue throughout the 2013 holiday season.

The iPad is the most popular device for mobile transactions from emails

Posted on Sep 05 2013 by

Experian Marketing Services releases its Q2 2013 Email Benchmark report detailing overall marketing trends for the second quarter.

Serving up sponsorship dollars

Posted on Sep 05 2013 by

With the U.S. Open in town, we’re looking at the attitudes of tennis fans, online trends and sponsorship opportunities for marketers.

Incorporating data quality into your cross-channel strategy

Posted on Sep 04 2013 by

Cross-channel marketing requires marketers to gain more consumer insight to effectively leverage each channel. Enter analytics and business intelligence.

Embedded video in email: Best practices Q&A, webinar

Posted on Aug 29 2013 by

A Q&A session with VideoEmail Founder/GM, Justin Foster where he discusses best practices for including embedded video in emails.

Consumer trust isn’t just a philosophy, it’s our way of doing business

Posted on Aug 28 2013 by

Rick Erwin, a direct marketing industry veteran and DMA board member, challenges the data industry at large to adopt strict guidelines and business principles that further consumer trust and effective data stewardship.

2013 holiday marketing survey reveals plans by industry

Posted on Aug 28 2013 by

We dug into our holiday survey data and found some consistencies and interesting differentiators between industries and their holiday marketing plans.