Using the Shazam mobile app to engage television audiences

Posted on Apr 22 2013 by

Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated experience?

They “like” you — they really, really “like” you

Posted on Apr 19 2013 by

Did you know that 77 percent of adults on social networking sites have shown support for a product, a service, a company, etc., by becoming a fan, a friend or a follower? When asked why they did so, the number one reason given was to get a discount. In fact, 60 percent of those who […]

For every hour online Americans spend 16 minutes on social networks

Posted on Apr 18 2013 by

If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across the United States, United Kingdom and Australia. In the U.S., 16 minutes out of every hour online is spent on social networking and forums, nine minutes […]

Measuring across channels – hard but critical to marketing success

Posted on Apr 12 2013 by

Marketers should take a customer centric approach to measurement rather than a campaign or channel focused approach.

Poor quality data can hurt cross-channel marketing efforts

Posted on Apr 11 2013 by

Marketers realize that no matter the channel, organizations need to provide a consistent brand message, high level of service and customized offers.

Smartphone users flock to mobile IM/chat apps

Posted on Apr 09 2013 by

The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of app.

Five data mapping strategies that optimize marketing

Posted on Apr 09 2013 by

Get value from consumer profiles and optimize performance by effectively mapping segments to a CRM database and enhancing with demographic and behavioral data.

Consumers don’t live in channels and neither should marketers

Posted on Apr 03 2013 by

The Digital Marketer Webinar Series kicked off with “Life is the channel.” Host Bill Tancer covered confidence levels, cross-channel and the always-on consumer.

The importance of random sampling in statistical experiments

Posted on Apr 02 2013 by

Statistical results can lead to misguided conclusions if a sampling group is not representative of the greater population under consideration.

Planning for holiday 2013

Posted on Mar 27 2013 by

Description: Findings from the 2012 Strategic Accounts Holiday Analysis and recommendations for holiday 2013