May 29 2014 by Michael Barnes
Look at email deliverability as a measurement of success for email marketing campaigns by actually reaching the consumer’s inbox.
May 23 2014 by Jennifer Levin
Cross-channel marketing continues to become more common, but marketers need to make sure they have accurate data for consumer insight.
May 22 2014 by Pamela Robertson
Back-to-school is one of the biggest times of year for retailers after the lucrative fall/winter holiday season. Here are a results from last year to help plan this year's strategies.
May 19 2014 by John Fetto
Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones.
May 14 2014 by Erin Haselkorn
Considering the importance of email, marketers need to be aware of the challenges related to collecting and maintaining email addresses to ensure communications reach subscribers.