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Millennials and technology: The natural order of thing...

For members of the Millennial generation, constant change in technology is not only embraced, but expected....

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The dark side of email deliverability...

Email is a critical marketing communication channel, but organizations need to be vigilant about their sender reputation to ensure messages are delivered to consumers....

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5 tips for back-to-school marketers...

Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school...

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4 predictions for how viewability standards will chang...

Online impressions have been bought and measured, but in reality, an impression only meant that an ad was served, not viewed. Enter the viewable...

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Sometimes less is more in the world of data...

In today’s data-driven marketing environment, it is important to keep in mind that sometimes less really is more. Be sure you leverage the right data sets to ensure actionable results....

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Marketers plagued by big data, technology and organiza...

How can marketers overcome obstacles on their path to marketing Nirvana?...

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High-definition customer profiles: A ‘clapperboard’ fo...

Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and d...

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Are you focused on performance or intelligence?...

Motivations for maintaining accurate and usable data vary based on business size. Learn how small businesses and enterprise organizations differ and the ways for businesses navigate data quality obstacles....

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Experian Marketing Services takes home three Stevie Aw...

Experian Marketing Services’ Client Summit and The Digital Marketer: Benchmark and Trend Report were recognized among more than 3,300 nominations nationwide at the American Business A...

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