Responsive design: creative and code collide to give email a mobile edge

Posted on Feb 20 2013 by

Responsive design has shown to be a viable option to effectively optimize emails for mobile. Here are some key findings on this new approach.

Four steps to starting successful online display ad campaigns

Posted on Feb 20 2013 by

What marketers need in order to lay the groundwork for success in their online advertising campaigns.

Understanding the search landscape

Posted on Feb 19 2013 by

In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to spend more effectively on paid search ads by knowing how their target customers use search, and by applying insight into their behaviors and attitudes to plan and execute better content and […]

Using intelligence to create relevant messages

Posted on Feb 13 2013 by

To create meaningful interactions, organizations need consumer demographic and behavioral details to better understand individual need.

Using data insights to differentiate and attract travelers

Posted on Feb 11 2013 by

Segmentation solutions provide travel marketers with highly enriched views of their prospective audiences.

Cross-platform media planning, time spent using various platforms

Posted on Feb 06 2013 by

Get a sneak peak of the cross-platform media planning section of The 2013 Digital Marketer report. Here we look at time spent using various media platforms.

Top 10 trends in email, mobile and social marketing from 2012

Posted on Feb 04 2013 by

A recap and key takeaways from the 10 biggest stories in email, mobile and social marketing from 2012.

Facebook advertising and CRM converge

Posted on Feb 01 2013 by

Facebook has made strides in helping advertisers better measure the ROI from paid media and report accurately on ROAS across the network.

More than a sibling rivalry: How Baltimore compares to San Francisco

Posted on Jan 31 2013 by

It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and 49ers) for a shot at football supremacy. The idea of brothers pitting their teams against each other led us to ponder some interesting matchups and differences between the two Super Bowl cities.

The Digital Marketer: Diving into cross-channel campaign management

Posted on Jan 31 2013 by

Cross-channel campaign management is one of the big focuses of The 2013 Digital Marketer Report. Here’s an excerpt on that topic from the report.