Cyber Monday more influential across channels this holiday season

Posted on Jan 17 2013 by

This 2012 holiday season recap includes analysis and insights on the top performing retail sites and the most effective channels driving online traffic.

CNBC World features EMS: technology and the hyper-connected consumer

Posted on Jan 14 2013 by

Bill Tancer was featured on CNBC World; he shared EMS data and insights with a global broadcast audience originating from the 2013 Consumer Electronics Show.

SMS: 8 rules of engagement for crafting compelling messages

Posted on Jan 10 2013 by

Use these 8 rules of engagement to help you craft compelling and effective SMS messages.

Five ideas for incorporating Instagram into email campaigns

Posted on Jan 09 2013 by

There is no better time to begin incorporating Instagram into your email campaigns. Here are a few ways to get started.

The Paleo diet is top 2013 diet search

Posted on Jan 08 2013 by

With so many New Year resolutions about losing weight, many Americans have turned to the Internet to help. See what diets they’re searching for.

Hot holiday trends: week of December 23rd – December 31st

Posted on Jan 07 2013 by

Experian Marketing Services releases holiday marketing trends for week of
December 23rd

SMS compliance: What you don’t know CAN hurt you

Posted on Jan 02 2013 by

In honor of SMS’s 20th anniversary and the MMA CBP’s 7th edition we would like to provide you with some key information about mobile marketing compliance.

Christmas Day 2012 retail visits increase 27% compared to 2011

Posted on Dec 27 2012 by

With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 22.

Statistical significance in a testing world

Posted on Dec 27 2012 by

Here we examine why understanding the mechanics that lie beneath the phrase ‘statistically significant’ is essential when conducting tests or defending a hypothesis.

CNBC “Squawk on the Street” features Experian Marketing insights & data

Posted on Dec 26 2012 by

Bill Tancer joined CNBC’s “Squawk on the Street” the day after Christmas to share insights and data regarding the rise of online shopping this holiday season.