The preparation for holiday sales

Posted on Sep 20 2012 by

Last year Cyber Monday was the busiest online shopping day. Apparel & Accessories, House & Garden and Toys & Hobbies sites saw the most growth YoY.

Delivering during the holidays – the new rules

Posted on Sep 18 2012 by

As the holiday season approaches and retailers kick promotions into high gear, it’s important to examine campaign strategy, including deliverability. Much has changed since last season. Now, ISPs put heavy weight on engagement to determine a sender’s reputation and inbox placement. While in the past, marketers gained momentum via a “batch and blast” strategy, today, […]

Delivering during the holidays – the new rules

Posted on Sep 17 2012 by

As holiday campaigns begin to kick into high gear, it’s important that marketers examine their campaign strategy, including deliverability considerations.

Factor in the facts: know your email key performance indicators (KPIs)

Posted on Sep 12 2012 by

How to develop actionable KPI’s specific to your program. The end result is a specific set of benchmarks that truly align and measure your business performance.

Innovate to multi-channel marketing and beyond

Posted on Sep 10 2012 by

As marketers, it is our duty to help our companies evolve and adapt communications to enable improved customer engagement, purchasing behavior and loyalty.

Top ten email marketing A/B testing rules

Posted on Sep 05 2012 by

Even if you are a novice to email testing, there is a set of standard testing rules that will help make your A/B test a success.

Are you better off? More Americans saying, “Yes”

Posted on Sep 04 2012 by

We’ve examined the attitudes of American adults from 2008 through July 2012 to get a read on how economic sentiment has changed.

Point of sale email acquisition best practices

Posted on Sep 04 2012 by

Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger reputation, subscriber loyalty and increased engagement.

Experian CheetahMail releases Q2 2012 Benchmark Study

Posted on Aug 31 2012 by

Experian CheetahMail’ Q2 2012 Benchmark study shows email volume still increasing and social media more effective with email.

Political conventions place spotlight on Tampa and Charlotte

Posted on Aug 30 2012 by

A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the conventions.