Lots of Data: New Challenges

Lots of Data: New Challenges

Every day more and more consumer data becomes available from a variety of sources. And every day, marketers struggle to capture, integrate and understand how to make that data relevant and actionable. Marketers need to use their data intelligently in…

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Recent Posts

The next big thing in e-commerce — predicting customer behavior

Jun 04 2014 by
Better leverage data to improve marketing personalization and a better customer experience.

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The Omni-channel Consumer Bill of Rights

May 30 2014 by
In order to truly thrive in this new era, marketers not only need to deliver on the demands of the omni-channel consumer, they need to reorient their mindset to see these demands as the core of a larger set of...

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Deliverability: key to measuring email marketing success

May 29 2014 by
Look at email deliverability as a measurement of success for email marketing campaigns by actually reaching the consumer’s inbox.

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Addressing the impact of data quality in omni-channel marketing

May 23 2014 by
Cross-channel marketing continues to become more common, but marketers need to make sure they have accurate data for consumer insight.

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School’s (almost) out for summer! Time to plan back-to-school marketing

May 22 2014 by
Back-to-school is one of the biggest times of year for retailers after the lucrative fall/winter holiday season. Here are a results from last year to help plan this year's strategies.

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Navigating the identification landscape

May 21 2014 by
To help make sense of the landscape, AdTruth breaks down the various identification methods, the environments in which they work and the how they are used.

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Hispanics are mobile-dominant. Are your campaigns?

May 19 2014 by
Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones.

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Fourth of July emails: How to get more bang for

May 16 2014 by
Valuable insights and tips for email marketers looking to optimize Fourth of July email campaigns based on an analysis of last year’s related online searches and emails.

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Email deliverability issues hurting consumer interaction

May 14 2014 by
Considering the importance of email, marketers need to be aware of the challenges related to collecting and maintaining email addresses to ensure communications reach subscribers.

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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