May 14 2014 by Erin Haselkorn
Considering the importance of email, marketers need to be aware of the challenges related to collecting and maintaining email addresses to ensure communications reach subscribers.
May 13 2014 by Tom Manvydas
Marketers that successfully innovate in digital possess, without exception, established core competencies that deliver consistent results. These marketers can experiment with confidence and design effective digital programs because they have something to stand on.
May 06 2014 by John Fetto
With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online video when and where they want.
May 02 2014 by Pamela Robertson
The holiday season is a big annual gift to marketers, but only if they know how, when and where to engage their best customers.
May 01 2014 by Erin Haselkorn
Many marketers are looking to leverage third party data, but are they modeling it at the right time for the desired action.