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They want you to want them: Win your cart abandoners b...

Abandoned cart emails with personalized subject lines and content that dynamically shows the items left in a customer’s cart are top performers. Find out w...

Read More They want you to want them: Win your cart abandoners back by showing you care
The biggest data quality challenges...

Strategic initiatives are dependent on data for customer insight, but poor data quality is hurting marketers....

Read More The biggest data quality challenges
Back-to-school shopping continues past August...

According to research from Experian Marketing Services, waiting to shop until the school year starts, has become more common in recent years. Bill Tancer, General Manager of Global Research at Experian Marketing Services, talked to CNBC about this trend in an interview with CNBC....

Read More Back-to-school shopping continues past August
The next big thing in e-commerce — predicting customer...

Better leverage data to improve marketing personalization and a better customer experience....

Read More The next big thing in e-commerce — predicting customer behavior
The Omni-channel Consumer Bill of Rights...

In order to truly thrive in this new era, marketers not only need to deliver on the demands of the omni-channel consumer, they need to reorient their mindset to see these demands as the core of a larger set of consumer...

Read More The Omni-channel Consumer Bill of Rights
Deliverability: key to measuring email marketing succe...

Look at email deliverability as a measurement of success for email marketing campaigns by actually reaching the consumer’s i...

Read More Deliverability: key to measuring email marketing success
Addressing the impact of data quality in omni-channel ...

Cross-channel marketing continues to become more common, but marketers need to make sure they have accurate data for consumer insight....

Read More Addressing the impact of data quality in omni-channel marketing
School’s (almost) out for summer! Time to plan back-to...

Back-to-school is one of the biggest times of year for retailers after the lucrative fall/winter holiday season. Here are a results from last year to help plan this year's...

Read More School’s (almost) out for summer! Time to plan back-to-school marketing campaigns
Navigating the identification landscape...

To help make sense of the landscape, AdTruth breaks down the various identification methods, the environments in which they work and the how they are...

Read More Navigating the identification landscape