Consumer trust isn’t just a philosophy, it’s our way of doing business

Posted on Aug 28 2013 by

Rick Erwin, a direct marketing industry veteran and DMA board member, challenges the data industry at large to adopt strict guidelines and business principles that further consumer trust and effective data stewardship.

2013 holiday marketing survey reveals plans by industry

Posted on Aug 28 2013 by

We dug into our holiday survey data and found some consistencies and interesting differentiators between industries and their holiday marketing plans.

4 steps to help improve marketing data quality

Posted on Aug 26 2013 by

Marketers should look for ways to clean data to ensure accurate analytics and intelligence. Here are 4 steps marketers can take to clean data and create a data quality strategy.

Building a cross-channel roadmap – Part 1: The why

Posted on Aug 22 2013 by

Read part one of this two part post to learn why marketers should develop a strategic roadmap to guide their transition from single or multichannel marketing to true cross-channel marketing.

Holiday planning guide for marketers

Posted on Aug 21 2013 by

In a recent study we asked marketers to share their cross-channel marketing plans for the holiday season. See the results to better prepare for the upcoming season.

Tancer talks retail trends after Urban Outfitters’ positive earnings

Posted on Aug 20 2013 by

Bill Tancer discusses the state of retail and the rise of online shopping on Bloomberg TV.

Email list hygiene challenges marketers looking to engage with subscribers

Posted on Aug 19 2013 by

Marketers should ensure that they maintain an accurate email database in order to reach subscribers.

Improve online display performance through audience targeting

Posted on Aug 16 2013 by

Targeting’s role in real-time bidding for display ads, and basic concepts for online users including needed data linkages that make online targeting feasible.

Marketers show lack of confidence in cross-channel data

Posted on Aug 14 2013 by

While marketers have a wealth of information available to them, many struggle to connect customer information across channels.

Change-of-email notifications essential for Yahoo users in China

Posted on Aug 08 2013 by

Have customers in China? They may soon be changing their email addresses. Don’t lose their subscriptions in the process.