Five questions to ask to make mobile data work for your business

Posted on Nov 13 2012 by

Mobile is a game changer. Here are five simple questions you can use to make mobile data work for your business.

Getting ready for Valentine’s Day email promotions

Posted on Nov 12 2012 by

While we all associate the color red with Valentine’s Day, the revenue generated during this holiday is indeed very green.This holiday generates nearly $18 billion for businesses, second only to Christmas.

Hot holiday trends: week of October 28th – November 3rd

Posted on Nov 08 2012 by

Experian Marketing Services has released its holiday insights for the week of October 28th, 2012. Take a look at the key findings.

Usable holiday marketing trends for digital marketers

Posted on Nov 08 2012 by

Earlier in the year we asked marketers about their company’s holiday plans, and got a lot of great take-aways from the results.

Trending Now – How marketers use technology to quickly respond to hurricane Sandy

Posted on Nov 07 2012 by

After Superstorm Sandy many marketing campaigns went out as planned and others sprung up anew. Here’s a roundup of the stand out post-storm campaigns.

Where are you investing your holiday marketing dollars?

Posted on Nov 06 2012 by

Surveyed marketers told us about their holiday marketing plans and what investments they’re making this holiday season.

What you need to know about Facebook’s new Mobile App Install Ads

Posted on Nov 02 2012 by

Here are the top reasons Facebook’s Mobile App Install Ads is interesting and important to advertisers.

Hispanic attitudes and behaviors by socioeconomic level

Posted on Nov 01 2012 by

Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US Hispanics.

Holiday discounts, coupons and deals – where to begin?

Posted on Nov 01 2012 by

We’re taking a look at last year to inform us about the deals, coupons and discounts consumers are most likely to respond to this upcoming holiday season.

Trending Now – Email address acquisition using website pop-ups

Posted on Oct 31 2012 by

Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or business.