Marketing to mobile – why is it so different?

Posted on Jul 08 2013 by

Marketers need to better understand why mobile marketing is different in order to better utilize this growing channel.

Web ‘Qual’ing: A Star Trek Case Study

Posted on Jul 08 2013 by

Search data can provide important qualitative insights to marketers, as exemplified by this Star Trek Into Darkness case study.

Confirmed Opt-In a best practice for email marketers

Posted on Jul 03 2013 by

Many marketers are concerned about deliverability in their mailing lists. COI offers a practical way to keep lists healthy and increase customer engagement.

The popularity (and challenges) of Big Data

Posted on Jul 02 2013 by

The big data bandwagon is moving forward, but ultimately organizations need accurate data to gain insight.

Online search queries paint picture of DOMA ruling reactions

Posted on Jun 28 2013 by

Search activity surrounding gay marriage skyrocketed when the Supreme Court found DOMA unconstitutional. Top terms included ‘what is doma’ and ‘doma economics.’

Three ways to optimize emails for mobile

Posted on Jun 28 2013 by

Last week, the Cannes Lions awards were presented to some pretty spectacular mobile campaigns. These campaigns, which included everything from SMS textbooks to missing children search apps, used unprecedented strategies to solve marketing and business challenges. Looking at the winners, you can’t help but feel inspired and, in some cases, a little overwhelmed. If you […]

What the DOMA and Prop8 rulings mean for marketers

Posted on Jun 27 2013 by

On June 26, two rulings were made by the U.S. Supreme Court on the issue of same-sex marriage. LGBT consumers are a highly important group for marketers, now more than ever.

Holiday email survey suggests ways to target global customers

Posted on Jun 27 2013 by

A new study examines global differences in responses to holiday email campaigns, suggesting that marketers should adjust messaging to target different regions.

Why Your Customers Aren’t Getting Your Emails

Posted on Jun 26 2013 by

Savvy marketers know that email is one of the most important and cost-effective communication channels in their toolkit. But as customer databases grow and more emails are sent out, companies are faced with the challenge of dealing with bad email addresses and the consequences that come with them. Internet Service Providers (ISPs), such as Gmail, […]

Housekeeping items for the 2013 holiday season

Posted on Jun 25 2013 by

The winter holiday season is just around the corner. In order to capitalize on the upcoming season, here are some housekeeping items that we learned from last year’s holiday marketing data. Shopping on the go Mobile activity increased significantly during the Black Friday weekend as consumers were on the go and away from their computers. […]