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High-definition customer profiles: A ‘clapperboard’ fo...

Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and d...

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Are you focused on performance or intelligence?...

Motivations for maintaining accurate and usable data vary based on business size. Learn how small businesses and enterprise organizations differ and the ways for businesses navigate data quality obstacles....

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Experian Marketing Services takes home three Stevie Aw...

Experian Marketing Services’ Client Summit and The Digital Marketer: Benchmark and Trend Report were recognized among more than 3,300 nominations nationwide at the American Business A...

Read More Experian Marketing Services takes home three Stevie Awards at the American Business Awards
What ‘Battlestar Galactica’ can teach us about geotarg...

Geotargeting gives us the opportunity to engage with customers in the physical world at their moment of truth. To do that, marketers first must understand how to use...

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Preparing for the upcoming Canadian Anti-Spam Law...

On July 1, 2014, Canada will begin enforcing its Anti-Spam Law (CASL). Any organization sending commercial electronic messages into Canada will need to optimize their customer acquisition and messaging...

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They want you to want them: Win your cart abandoners b...

Abandoned cart emails with personalized subject lines and content that dynamically shows the items left in a customer’s cart are top performers. Find out w...

Read More They want you to want them: Win your cart abandoners back by showing you care
The biggest data quality challenges...

Strategic initiatives are dependent on data for customer insight, but poor data quality is hurting marketers....

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Back-to-school shopping continues past August...

According to research from Experian Marketing Services, waiting to shop until the school year starts, has become more common in recent years. Bill Tancer, General Manager of Global Research at Experian Marketing Services, talked to CNBC about this trend in an interview with CNBC....

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The next big thing in e-commerce — predicting customer...

Better leverage data to improve marketing personalization and a better customer experience....

Read More The next big thing in e-commerce — predicting customer behavior