Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
Brand loyalty is alive and well among Latinos; cultural values for product usage can be very powerful in determining consumer behavior.
Over the past few years, shoppers have associated what we call “Peak Week”—the Tuesday before Thanksgiving through Cyber Monday—as a time for deals and discounts. What search trends have we been seeing this year?
Through week 7 of this holiday season, the percentage of campaigns offering 10% and 20% have decreased, while those offering 30% and 50% off are on the rise in comparison to 2010, according to the latest analysis by Experian CheetahMail.
Shoppers are consuming more than turkey on Thanksgiving. Watch this video for trends we’ve been following and valuable insights for this holiday marketing season.
Thanksgiving is only a few days away and aspiring chefs are hungrily searching online for holiday recipes. Searches for Thanksgiving and turkey recipes traditionally peak the week of Thanksgiving, indicating that recipe searchers procrastinate and wait until the last minute before planning their feast.
Black Friday is almost upon us and the outlook is looking good for a positive start to the holiday season. The NRF predicts that 152 million people will shop over Black Friday weekend, up 10% from last year – a conservative estimate based up…
As “Peak Week” approaches and retailers gear up for their most critical holiday shopping period – which Experian Marketing Services has identified as the Tuesday before Thanksgiving through Cyber Monday – smart marketers are refining their email strategies in real time.
Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is being transported.
Experian Cheetahmail found as of this past weekend (November 5-6), open rates are higher than last holiday season, but clicks and transaction rates remain low. If you are anxious to ring those holiday conversions, read our blog post.
For the first seven years of studying online holiday shopping behavior, Experian Hitwise has been accurate in predicting the peak day for online traffic to retail sites. Here’s a look at what we’ve seen historically and what we’re predicting this year.
