Latest Posts

What 2026 consumer insights mean for marketers

Discover the top 2026 consumer insights shaping data-driven marketing—from personalization and trust to identity and activation.

December 11, 2025 by Experian Marketing Services
A deep dive with an Experian partner, Madhive

Discover Experian and Madhive's impact on local advertising, enabling teams to validate campaigns and optimize budgets for success.

December 5, 2025 by Experian Marketing Services
Activate B2B audiences across every screen with Audigent, Dun & Bradstreet, and Experian

Activate B2B audiences with Dun & Bradstreet, Audigent, and Experian, combining trusted business data, curated Deal IDs, and identity resolution for accurate, scalable targeting.

December 2, 2025 by Experian Marketing Services
Why context is key to making AI successful in marketing

Learn why context is key to making AI successful. Explore how Experian’s AI-driven technology interprets live bidstream data, device activity, content, and timing to optimize in the moment.

First-party vs. third-party data onboarding in the era of CMNs

Learn how data onboarding helps marketers connect offline customer data to digital platforms. See how Experian enables privacy-safe, high-impact audience activation.

November 19, 2025 by Experian Marketing Services
Why data-driven curation is rising in performance marketing

Discover how curated PMPs transform media buying with data-driven strategies for better targeting, higher engagement, and improved ROI.

November 18, 2025 by Experian Marketing Services
A deep dive with an Experian partner, Infillion

Discover how Experian and Infillion strengthen identity resolution, helping brands connect audiences, improve match rates, and scale reach across CTV and digital.

November 17, 2025 by Experian Marketing Services
Audigent named Microsoft Advertising’s curator of the year

Audigent, part of Experian, was named Microsoft Advertising’s Curator of the Year for leading privacy-safe, sell-side curation that unites quality audiences with premium supply.

November 6, 2025 by Experian Marketing Services
The end of the Wild West in third-party data 

Third-party data has moved from a fast-growth, loosely governed environment into one defined by trust, transparency, and compliance.