Not all customers are the same, so why waste your budget marketing to them like they are? McKinsey research shows that 71% of consumers want personalized shopping experiences, and 76% get frustrated when they don’t have them. That’s where demographic segmentation comes in.
But what is demographic segmentation, exactly? We define it as a process that helps you categorize your audience into meaningful demographic groups so you can reach the right people with impactful custom messages.
Businesses across industries are partnering with Experian to power smarter decisions and better results through solutions like demographic segmentation — but what does this look like in action? This article breaks down five real-world demographic segmentation examples, showing how businesses have worked with us to drive measurable success so you can see exactly how it can work for you.
What is demographic segmentation?
Demographic segmentation involves dividing your audience into smaller, more specific groups based on shared demographics like income, education, gender, job, family status, and more to gain a more granular understanding of your brand’s target segments. The better you know your audience, the better you speak to their unique needs — and the more effective your campaigns will be, as you’ll be able to target each segment with highly personalized content that resonates.
For instance, a company might market a new tech gadget to young adults in one way while promoting the same product to families with young children in a completely different way, ensuring the message speaks to each group’s lifestyle and priorities.
Demographic segmentation attributes
Some of the most common attributes used in demographic segmentation include:
Age
Each age group has different wants and needs. A new video game might catch the eye of teenagers, while a retirement plan is more likely to appeal to someone in their 50s or 60s.
Gender
Gender impacts preference for certain products, from fashion to gadgets, so knowing who you’re talking to helps make your marketing more relevant.
Income
Someone with a higher income might be more likely to purchase premium products, while someone on a budget will respond better to discounts or value-based offers.
Education
The level of education a person has can influence what kind of messaging will resonate with them, whether it’s complex or more straightforward.
Occupation
A marketing message targeting busy professionals might differ from one aimed at students or retirees. Occupation can tell you what’s important to a person in terms of their needs and lifestyle.
Family Status
A family with young kids likely has different priorities than a single person or a couple without children. You can adapt your messaging to be more relevant to what matters most to them, like convenience or value.
Benefits of using demographic segmentation
Demographic segmentation offers several valuable benefits for marketers. Here’s why it’s one of the most commonly used and effective ways to target audiences:
- Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
- Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
- Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
- Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
- Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
- Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
- Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns.
When to use other segmentation types
While demographic segmentation provides valuable consumer insights, there are times when other approaches may offer a more effective strategy:
- Your business provides location-dependent services. If you strictly serve a local area, geographic segmentation would be more effective in targeting customers based on location.
- You have access to detailed behavioral data. If you collect data on customer behavior (like browsing history or purchase patterns), behavioral segmentation would allow for more personalized targeting than demographics.
- You’re selling high-end luxury products. While income is a useful demographic variable, factors like values, aspirations, and lifestyle better capture the desires of luxury consumers.
- Your target audience shares similar behaviors, regardless of demographic factors. Behavioral segmentation might offer more insight if your customers engage with your product or service based on shared behaviors rather than demographic traits.
- Your product or service targets specific needs or pain points. Segmenting by need or issue rather than traditional demographic variables would likely yield better results if you’re offering a solution to a particular problem (like a health-related product).
How our customers are using demographic segmentation to produce tangible results
Demographic segmentation is about knowing your audience and using data to create marketing strategies that drive measurable outcomes. Let’s look at some real-world use cases from brands like yours that have been successful in this effort, working with Experian to translate demographic insights into significant business growth.
Use case #1: Identifying customer spending potential to boost growth for a retail chain
Objective
A large retail chain wanted to understand the spending potential of each customer in their stores. Their goal was to uncover and maximize untapped spending potential.
Solution
The large retail chain licensed Marketing Attributes to identify the top demographic factors that drove spending in the retail store the previous year. The four key drivers were:
- Age
- Income
- Family structure (household composition)
- Location/region
Results
By combining these attributes to create custom segments, we uncovered two valuable annual estimates:
- Potential spend: A conservative estimate of how much a customer could spend if they reached the top 20% of spenders within their specific demographic segment (based on data from the highest spenders).
- Unrealized spend: The difference between a customer’s annual potential spend and their current spend. An estimate of how much more they could be spending each year.
These demographic segments provided the marketing strategy the retail chain used to target $1.1 billion in unrealized spend. This revealed how much additional revenue could be captured by targeting the right customers with tailored marketing and offers through demographic segmentation.
Use case #2: Helping a financial institution identify regional DE&I opportunities
Objective
A large financial institution needed help identifying regional diversity, equity, and inclusion (DE&I) opportunities. They wanted to better prioritize their outreach to underserved communities in the Los Angeles area.
Solution
We provided the data and insights to pinpoint specific areas needing attention. We used three key indices to analyze the region:
- Income index: Measured each underserved economic group by comparing the percentage of low-to-moderate income consumers against the entire L.A. area.
- Ethnicity index: Measured the percentage of consumers by ethnicity, such as African-American, Hispanic, Asian, and others, against the entire L.A. area.
- Credit index: Identified potential credit disparities by looking at the average FICO score and the percentage of customers with credit accounts against the entire L.A. area.
Results
Our client received an analytics dashboard to track and report these metrics, providing clear, traceable data to prioritize DE&I outreach. This dashboard helped them measure progress toward more inclusive practices.
Use case #3: Segmenting a health supplement ambassador program for enhanced engagement
Objective
A health supplement company wanted to identify specific segments within their ambassador program to provide better support and increase engagement.
Solution
We developed tailored customer segments to address specific needs and behaviors. These segments included:
- Young and independent: Younger, lower-income singles or starter households who are just beginning to establish their own lives.
- Families with ends to meet: Young and middle-aged families with kids who are budget-conscious, often using coupons and enjoying fast food.
- High-end families: Middle-aged families with kids and high incomes, financially secure big spenders who also give to charities.
- Empty nesters: Older households with no kids who focus on cooking at home and may have more disposable income.
Results
Segmenting at registration allowed for more effective communication and engagement with prospects. Customized messaging, guided by customer demographics and purchasing behaviors, improved acquisition and retention by helping the right messages reach the appropriate individuals through their preferred channels.
Use case #4: Comparing customer bases: Insights for a retailer across two cities
Objective
A national retailer with locations in two major cities (their home base city and a recent expansion city) wanted to understand how different their customer base was in each city. They aimed to uncover key demographic and behavioral differences to refine their marketing strategies and ensure each location received the most relevant messaging and promotions.
Solution
We analyzed each city’s customers across a wide range of characteristics:.
- Demographics: The expansion city had a younger population with more families, while the home base city had an older and more established customer base.
- Purchasing behavior: Customers in the expansion city spent more per transaction than those in the home base city.
- Preferred marketing approach: Customers in the home base city were likelier to be Brand Loyalists, responding well to familiar, trust-driven messaging. Shoppers in the expansion city were Savvy Researchers who responded better to value-based content and product comparisons.
Results
Using these insights, the retailer tailored its marketing approach to align with each location’s customer base:
- Home base city: Focused on maintaining loyalty by emphasizing brand trust and highlighting long-term customer benefits.
- Expansion city: Positioned marketing to appeal to younger, family-focused consumers to showcase high-value purchases and competitive pricing
These adjustments led to improved engagement and higher sales in both cities.
Use case #5: Optimizing direct mail to help a nationwide retailer maximize impact on a limited budget
Objective
Facing a shrinking marketing budget, a nationwide retailer needed to refine their direct mail strategy to reach the right customers while reducing costs.
Solution
We developed a comprehensive dashboard summarizing two dozen recent direct mail campaigns, which allowed the retailer to:
- Understand the demographic composition of high-response customers across different regions.
- Identify key patterns in response rates, helping them pinpoint the most receptive audiences.
- Discover that the Power Elite Mosaic Group representing affluent, high-spending households comprised only 17% of their mailed audience but accounted for 47% of responses.
Results
With these insights, the retailer restructured their direct mail strategy to target the highest-performing segments. Changes like these led to a 30% reduction in mailing costs while retaining 92% of sales, proving that strategic segmentation can drive efficiency without sacrificing revenue.
Explore demographic segmentation with Experian
Now that we’ve defined demographic segmentation and provided real-world examples, it’s time to explore how Experian data can help you better understand and connect with your audience. Experian’s Marketing Attributes provide rich, privacy-conscious insights into consumer demographics, lifestyles, and behaviors. These insights empower marketers to personalize experiences, refine targeting strategies, and make more informed decisions. With a deeper understanding of who your customers are, you can create more meaningful, impactful campaigns that drive stronger engagement and results.
Connect with us today to see how our data and expertise can improve your targeting, personalization, and campaign performance.
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We spend our days surrounded by screens: at work, at home, and everywhere in between. But audio is the one channel that moves with us, from morning routines to evening commutes, from workouts to household chores. More than two-thirds of U.S. consumers will listen to digital audio every month this year, making it one of the fastest-growing ways to connect with audiences. Experian and Audacy are working together to solve the challenges of fragmented listening, cross-platform targeting, and campaign measurement, helping brands reach people in the moments other channels can’t. Why audio sticks with us Audio fits into life’s in-between moments, from the commute to the workout to the chores, when other media can’t. Unlike video, it doesn’t demand full attention; it joins the flow of daily routines. This makes audio uniquely personal, creating connections that other formats can’t replicate. Audacy’s expertise in understanding listener behavior ensures that audio campaigns feel like a natural part of daily life. Experian\’s data helps advertisers identify the right audiences, while Audacy ensures the message is delivered at the right time. Together, we help brands create campaigns that resonate deeply with listeners. By meeting audiences in their moments of focus, audio becomes a powerful tool for building meaningful and lasting connections. \”Audio is a companion in people’s daily rituals. Whether it’s doing dishes, folding laundry, or going for a run, you have audio going in your ears, and you’re really engaged with it. From an advertising perspective, that’s incredibly powerful because listeners are paying attention to the content.”Kevin Greenwald, SVP of Advertising and Audience Products Making sense of scattered listening habits Today’s listeners consume audio across a variety of devices and platforms. Devices like smart speakers and smart home hubs now account for over 27% of digital audio time spent daily among U.S. adults, highlighting the growing role of connected devices in audio consumption. When listeners bounce between apps, stations, and devices, it’s easy for advertisers to lose track of them. Audacy’s advanced platform capabilities, combined with Experian’s identity solutions, simplify this process by providing a unified view of audience behavior, ensuring campaigns remain cohesive. Audio is highly adaptable, letting advertisers tweak a message on the fly by shifting tone, length, or format to stay relevant in the moment. This flexibility ensures that campaigns remain cohesive and impactful, no matter where or how listeners engage. “Audio has a degree of flexibility that other channels don’t. You’re not tied to a programming clock, and ad lengths can vary. It’s also easy to create a great audio ad quickly, which makes it a channel ripe for experimentation and innovation.”Kevin Greenwald, SVP of Advertising and Audience Products Following listeners wherever they go Today’s listeners don’t stay in one place: they bounce from live radio in the morning to streaming music during the day, then wind down with a favorite podcast at night. For advertisers, that creates a challenge: how do you keep up with an audience that’s always moving? Without a unified view of the listener journey, campaigns can lose impact. With the right insights, though, every handoff becomes an opportunity to stay relevant and connected. Audacy’s platform, combined with Experian’s identity solutions, bridges these gaps. Together, we help you follow your audience wherever they go, creating consistent experiences that drive results. This approach improves targeting and ensures that messages remain impactful. \”I hope that there’s a day coming where we can understand ad exposure in the car as well as more cars are connected and things like that. That would be really powerful.\”Kevin Greenwald, SVP of Advertising and Audience Products Your audience is listening, let\’s make sure they hear you Audio helps you connect with your audience in moments other channels miss. With Experian’s marketing data and Audacy’s expertise, you can simplify cross-platform targeting, improve campaign measurement, and create messages that truly resonate. Let’s work together to make your message heard. Let\’s talk audio strategy. Contact us today About our experts Kevin Greenwald, SVP of Advertising and Audience Products, Audacy Kevin Greenwald is the SVP of Advertising & Audience Products, where he partners closely with Audacy\’s sales team to deliver leading ad product and measurement capabilities for their clients. Crystal Jacques, VP of Enterprise Partnerships, Experian Crystal Jacques is the VP of Enterprise Partnerships, leading Experian\’s go-to-market team across all verticals. With over ten years of experience in the Identity space, Crystal brings a wealth of expertise to her role. She joined Experian in 2020 through the Tapad acquisition, following her successful stint as the head of Global Channel Partnerships for Adbrain, which The Trade Desk later acquired. Latest posts
Reach de-identified patient and provider segments at scale across every channel. Pharmaceutical brands and media platforms, including connected TV (CTV), can activate HIPAA-compliant audiences built on real-world clinical and claims data through a new collaboration between PurpleLab and Experian. Targeting de-identified audiences is essential for engaging the right patients at pivotal moments in their health journey, maximizing ROI while safeguarding privacy and improving outcomes. Overall, prescription drugmakers spent $2.97 billion on national TV advertising in the first half of 2025, a 12.2% year-over-year increase, underscoring the growing demand for scalable, privacy-compliant healthcare advertising in premium media environments. Now, whether you\’re a pharma advertiser launching a new therapy or a platform curating health-focused inventory, PurpleLab’s integration refreshes the media planning ecosystem, offering marketers easier access to the audiences needed to drive impact. Activate with accuracy and scale PurpleLab’s de-identified healthcare segments, categorized by condition, treatment, specialty, and prescription behavior, are now accessible through Experian\’s data marketplace, streamlining media planning. This integration enables PurpleLab’s privacy-safe audiences to travel from discovery to omnichannel delivery. Experian then handles onboarding, activation, and audience expansion, in accordance with HIPAA and with industry standards. Utilizing Experian’s identity graph, spanning household and individual-level insights, as well as marketing attributes, these healthcare audiences can be: Onboarded securely, matching hashed emails or tokens to digital identifiers Activated across major channels, including CTV, mobile, display, and social Expanded with confidence, reaching more of the target population, patients, or healthcare professionals, without relying on third-party cookies This infrastructure unlocks greater scale and completeness for niche pharma audiences that have historically been hard to reach in digital and streaming environments. For brands navigating fragmented media and tightening privacy regulations, this collaboration provides the clarity and consistency they’ve been seeking. “We know healthcare marketers are under pressure to get it right: to respect privacy, be accurate, and scale. That’s why we’re excited to bring PurpleLab audiences into the Experian data marketplace and make them available through Audigent’s curated deals. It gives pharmaceutical brands and platforms a clear way to plan and measure campaigns, with the assurance that they’re reaching patients and providers when it matters in the right way.”Kim Gilberti, General Manager Curation through Audigent: Premium supply meets premium data For advertisers seeking turnkey media solutions, PurpleLab audiences are now also available through Audigent’s curated deals. Audigent’s curated deals simplify media buying by packaging PurpleLab’s clinically grounded audiences with premium, brand-safe inventory, thus creating a unified package. Instead of stitching together data and supply separately, media buyers can now access pre-built or custom-curated media deals where PurpleLab audiences are already integrated, ideal for health and wellness programming, premium CTV, or contextual content aligned to therapeutic areas. This approach gives marketers both efficiency and accuracy, streamlining execution while maintaining compliance and relevance. “Bringing together PurpleLab’s clinically precise audiences with Experian’s powerful identity and activation capabilities, and pairing it with Audigent’s premium inventory, gives advertisers more than a turnkey solution. It’s the power to launch campaigns that truly resonate, with data and media working in harmony from day one to deliver both efficiency and impact.\”Scott Ronay, VP, Advertising Sales Real-world use cases: Accuracy with purpose CTV awareness for cardiovascular therapies A cardiovascular brand is launching a CTV campaign to reach healthcare providers involved in treatment decisions. Using PurpleLab’s provider-level segments from the Experian data marketplace, a brand can activate audiences across brand-safe, streaming environments. This strategy enables meaningful engagement with prescribers while maintaining scale and compliance across CTV and complementary digital channels. Cross-device activation for high-impact health campaigns A biotech firm promoting a new therapy needs to reach patients who are likely to have a relevant condition, based on modeled audience segments. Using PurpleLab’s real-world patient segments, the advertiser activates across mobile, display, and CTV, with Experian’s identity graph ensuring household-level consistency across devices. Privacy and scale are preserved, while the brand ensures it’s not wasting impressions on ineligible or misaligned audiences. Closed-loop measurement, built for healthcare Beyond targeting, the PurpleLab–Experian integration empowers advertisers to measure real-world outcomes, not just digital proxies. By utilizing tokenization, Experian enables ad exposure data to be securely matched back to de-identified health events within PurpleLab’s platform. This means marketers can assess outcomes such as: Prescription lift among exposed vs. unexposed audiences Healthcare professional engagement and treatment initiation Patient adherence or follow-through behavior This type of closed-loop reporting is critical in pharma, where traditional metrics like clicks or impressions do not reflect business impact. Now, with token-based match-back, brands can see whether their campaigns are driving real results, securely and compliantly. Ready to reach the right patients and providers securely and at scale? Explore PurpleLab audiences in the Experian data marketplace and Audigent curated deals to activate clinically grounded, privacy-compliant segments across CTV, display, mobile, and more. Contact us Latest posts
Programmatic media buying isn’t getting any easier. Buyers face rising signal loss, shrinking margins, and growing pressure to perform in a privacy-first world. Add in fragmented tech, shifting privacy regulations, and inconsistent identity signals, and reaching the right audience at scale has never been more complex (or costly). Meanwhile, advertisers demand more transparency, publishers want control, and consumers expect relevance without feeling watched. Open exchanges, legacy data management platforms (DMPs), and spray-and-pray strategies just aren’t cutting it. That’s why curation has become a trending topic in the AdTech space. In programmatic advertising, curation refers to the strategic integration of enriched data and quality inventory into a single package — often executed as a private marketplace (PMP) deal. This approach reshapes how campaigns are built, activated, and optimized by enabling performance-ready buys that reduce waste, increase relevance, and give marketers greater control over outcomes. It’s no wonder then that curation investments are accelerating, PMPs are gaining traction, and buyers are shifting budgets accordingly. Over 66% of the $150 billion+ open exchange programmatic market now flows through curated PMPs, with industry giants like Google publicly backing curation as a core strategy. So what exactly is programmatic curation, and why is it becoming essential for privacy-conscious, performance-driven marketers? Let’s break it down. What does programmatic curation mean in AdTech? Programmatic curation is the process of filtering, structuring, and packaging enriched data with high-quality programmatic inventory — enhanced by real-time optimization to create more targeted, efficient, and transparent media buys. Instead of buying at scale and hoping for the best, curation prioritizes accuracy and value over volume, resulting in more targeted, efficient, and transparent media buys. As privacy regulations reshape targeting, curation is becoming a key differentiator in an increasingly crowded AdTech space. It connects robust data with quality supply, helping marketers stay effective while giving publishers new ways to monetize with control. But not all curation is created equal. Programmatic curation requires three core elements: 1. Unique data Unique, privacy-compliant, and valuable. 2. Strong supply connections Access to quality inventory from publishers at scale. 3. Optimization tools To measure, refine, and improve performance during a campaign and improve performance throughout the campaign lifecycle. Without all of these elements, a so-called “curator” may simply be repackaging inventory without delivering the full value of a curated approach. Why does curation still matter with cookies sticking around? While third-party cookies and mobile IDs like IDFA haven’t gone away, the industry has already pivoted in anticipation of their decline. Even without Google flipping the switch, signal loss is here thanks to Apple’s ATT, tighter compliance rules, and new tracking restrictions. Marketers are dealing with less data, more fragmentation, and fewer reliable IDs. So if you want to run an effective, scalable media campaign today, you need tools that go beyond third-party cookies. That’s why programmatic curation is gaining ground as a better, more sustainable way to buy media. Investments in programmatic curation are growing, and not just for identity resolution. Marketers are leaning in because it: Combines verified audience data with premium inventory Supports ID-free or context-aware targeting Enables scalable, identity-agnostic strategies Improves data quality through enrichment Creates more controlled, pre-approved media paths via PMPs Experts anticipate that, at some point, publishers will have to lean into this method. “Curation will be bigger than header bidding and as big as programmatic or RTB — that’s our bet.”Andrew Casale, CEO Whether cookies stay or go in the future, curation works for an ecosystem that demands smarter, cleaner, and adaptable media buying. What are the benefits of curation and who wins? Curation is one of the few innovations in AdTech delivering meaningful wins across the ecosystem. By bringing better data, cleaner supply, and more intentional targeting into programmatic advertising, it helps brands, agencies, and media buyers drive stronger performance, gives publishers more control, and creates a more respectful experience for consumers. And unlike traditional approaches, curation is built for what’s now and what’s next. Here’s how each group benefits and why it matters. Brands and agencies Curation helps brands and agencies run smarter, more efficient campaigns by connecting high-quality data with premium supply. It delivers: More efficient supply paths with less waste and better performance Lower costs than DMP segments and open exchange buys Cleaner, pre-vetted inventory that aligns with audience and brand goals Future-proofed buying via cookieless and log-level data integrations Stronger targeting and measurement driven by enriched data and actual usage signals instead of modeled assumptions Better outcomes through real-time supply and data optimization Publishers For publishers, curation makes inventory more addressable without giving up control. It enables: Smarter packaging that aligns with buyer needs and campaign goals Higher CPMs by curating inventory above open exchange floors More control over how audiences are accessed and how inventory is monetized Access to higher-value demand through curated, data-backed deals Better protection of proprietary audience in a privacy-conscious environment Consumers At the end of the chain, curation improves the ad experience for those who matter most: your audience. It supports: Higher-quality content alignment for more natural, less disruptive ad experiences tailored to their interests Less invasive tracking, as targeting becomes more data-smart and privacy-aware, with reduced reliance on legacy identifiers and personally identifiable information (PII). Curation is setting a new standard for how data, inventory, and experience come together across the ad ecosystem. When media is smarter, cleaner, and more intentional, everyone wins. What’s Experian’s role in powering curation? With the acquisition of Audigent, Experian is now more than just a premier data provider. We’re also a full-service curation partner. Together, we deliver end-to-end programmatic curation across data, inventory, and optimization, helping brands and publishers unlock smarter, more scalable media strategies. What Experian + Audigent enable Whether you need speed-to-market with pre-curated deals or white-glove custom deals, Experian and Audigent make it easier to activate high-performing, privacy-compliant campaigns at scale with: End-to-end curation across data, inventory, and real-time optimization Pre-packaged and custom PMP deals with built-in performance signals Scalable, privacy-first media solutions aligned to brand objectives, verticals, and KPIs These aren’t just theoretical; curated marketplace deals are already delivering measurable gains. In OpenX, Audigent-curated campaigns increased bid competition by 20% and drove a 118% spike in impressions won over a two-month period. Key benefits for partners By bringing together our data depth and Audigent’s curation technology, we offer our partners a full suite of value-added capabilities, including: High-quality, verified data ranked #1 in accuracy by Truthset and powered by Experian’s identity graph and deep programmatic data insights Data enrichment layers that boost addressability, accuracy, and contextual relevance Privacy-compliant infrastructure built for secure, cookieless data use at scale Platform integration across leading demand-side platforms (DSPs) and supply-side platforms (SSPs) for seamless activation and optimization How Boiron achieved smarter reach with Audigent’s curated PMP strategy A leading homeopathic brand partnered with Audigent to scale customer acquisition for its flu relief product without increasing media investment. They wanted to reach new, privacy-compliant audiences while improving CPA across display and video. Using Audigent’s curated SmartPMPs and CognitivePMPs, the campaign delivered measurable performance improvements: 80% lower CPA on display than historical benchmarks 40% lower CPA on video 30% reduction in data costs Significant media efficiency gains through real-time supply and data optimization Fully future-proof targeting with zero reliance on cookies or MAIDs See how Boiron’s success story is just one example of how curated deals backed by Experian identity and Audigent’s optimization technology can deliver efficiency and impact in a privacy-conscious environment. Our curation capabilities Together with Audigent, our curated solutions go beyond basic packaging. Every deal is designed for performance, privacy, and relevance, so you can activate smarter media with greater confidence: Deal ID-ready audiences for fast, turnkey activation Performance-specific curation, including viewability, CTR, and outcome-based targeting Custom audience + inventory packages tailored to campaign goals Vertical-specific curation for industries like auto, retail, CPG, and financial services Real-time optimization signals embedded into every curated deal Don’t wait: Curate today The future of programmatic advertising won’t be won by those waiting for perfect signals, clean cookies, or simplified tech stacks. It’ll be won by marketers and publishers who embrace smarter, cleaner ways to activate their data, inventory, and strategy now. With Experian and Audigent, you’re not just getting better data but also a partner that helps you activate it with accuracy, privacy, and performance at scale. Whether you’re trying to reduce media waste, gain supply path control, or future-proof your campaigns, curated deals can get you there faster. Let’s build a curation strategy that gives you control in a chaotic ecosystem. Latest posts