Fred Cheung, Director, Partnership Sales, Audigent, a part of Experian

Fred Cheung

Director, Partnership Sales, Audigent, a part of Experian

Fred Cheung has spent over a decade in the programmatic advertising space, with roles at Mindshare, Jounce Media, Twitter, and The Trade Desk. His deep experience in trading and product management helps in his current function on the Experian Marketing Services’ Sales team where he focuses on data growth and adoption across the industries’ leading buy-side platforms.

-- Fred Cheung, Director, Partnership Sales

All posts by Fred Cheung, Director, Partnership Sales

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Holiday shopping in 2025 feels a lot like a complicated relationship. Shoppers want deals, but they also want trust. They start shopping early, but they’re still browsing well into December. They love the convenience of online shopping, but they still show up in-store before making the final call.

Published: September 19, 2025 by Fred Cheung, Director, Partnership Sales

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