All posts by Caitlin Saunders

Top five retail marketing challenges in 2024

The questions that keep retail marketers up at night have evolved significantly over the last decade. It wasn’t long ago that marketers would spend their time debating which highway to place their billboard on, whether or not their next TV commercial should be comical or heart-tugging, or even what the optimal time of day was to blast an email campaign to their entire customer list. In 2024, retail marketing has new challenges on the radar.

Published: October 15, 2024 by Experian Marketing Services

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