All posts by Caitlin Saunders
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Suppose you're watching your favorite TV show, and an ad suddenly catches your attention. It urges you to take immediate action, whether to call...
Retail media has been on everyone’s radar for a while. Commerce media has also established itself as a significant player in the AdTech industry...
The concept of the "hedged garden" is gaining traction in the AdTech space as a promising new approach. It offers a more controlled and...
The questions that keep retail marketers up at night have evolved significantly over the last decade. It wasn’t long ago that marketers would spend...