Audigent, a part of Experian, brings premium first-party audiences to Nexxen

by Experian Marketing Services 2 min read August 18, 2025

Powering CTV and omnichannel strategies with premium data

1,000+ ready-made segments, available for activation within Nexxen

Audigent, a part of Experian, has officially launched its audiences in the Nexxen demand-side platform (DSP), pairing premium publisher audiences with Nexxen’s streamlined connected television (CTV) and omnichannel buying workflow.

Audigent transforms real engagement from premium publishers into over 1,000 ready-to-activate segments—spanning beauty, finance, travel, and more.

Three key benefits

1. Signal quality

Verified publisher data drives higher match rates and wider look-alike reach.

2. Media impact

Reach up to 92 million entertainment fans, 78 million retail shoppers, or 71 million finance intenders across CTV, online video (OLV), and display without guesswork.

3. Privacy and compliance

Every segment is built from opt-in, first-party data and delivered through Audigent’s privacy-by-design framework.

How Audigent and Nexxen boost your campaigns

Now live in the Nexxen DSP, Audigent’s premium audiences plug directly into your existing buying workflow—making it easier than ever to plan, activate, and optimize at scale.

Audigent utilizes cookieless, first-party IDs sourced directly from its premium publisher network, allowing advertisers to future-proof campaigns and continue to reach real people across browsers, devices, and CTV.

Vertical use cases

Auto

Target auto intenders as they research new models, then retarget them on CTV during primetime motorsports broadcasts.

Retail and CPG

Engage retail shoppers with dynamic product ads ahead of peak sales weekends, bridging display and CTV for sequential storytelling.

Travel and Hospitality

Reach travel planners with destination-specific offers the moment they begin searching for flights.

Finance

Serve relevant credit card or fintech messaging to finance enthusiasts researching personal finance content.

Premium audiences, measurable performance

As a part of Experian, Audigent’s audience solution complements our broader identity resolution and activation capabilities, ensuring consistency across every channel. Together with Nexxen’s unified tech stack, advertisers can launch ads faster while respecting consumer privacy. Audience data, targeting, and media all sit in one workflow, making results easy to see and optimize.