1,000+ ready-made segments, available for activation within Nexxen
Audigent, a part of Experian, has officially launched its audiences in the Nexxen demand-side platform (DSP), pairing premium publisher audiences with Nexxen’s streamlined connected television (CTV) and omnichannel buying workflow.
Audigent transforms real engagement from premium publishers into over 1,000 ready-to-activate segments—spanning beauty, finance, travel, and more.
Three key benefits
Signal quality
Verified publisher data drives higher match rates and wider look-alike reach.
Media impact
Reach up to 92 million entertainment fans, 78 million retail shoppers, or 71 million finance intenders across CTV, online video (OLV), and display without guesswork.
Privacy and compliance
Every segment is built from opt-in, first-party data and delivered through Audigent’s privacy-by-design framework.
How Audigent and Nexxen boost your campaigns
Now live in the Nexxen DSP, Audigent’s premium audiences plug directly into your existing buying workflow—making it easier than ever to plan, activate, and optimize at scale.
Audigent utilizes cookieless, first-party IDs sourced directly from its premium publisher network, allowing advertisers to future-proof campaigns and continue to reach real people across browsers, devices, and CTV.
Vertical use cases
Auto
Target auto intenders as they research new models, then retarget them on CTV during primetime motorsports broadcasts.
Retail and CPG
Engage retail shoppers with dynamic product ads ahead of peak sales weekends, bridging display and CTV for sequential storytelling.
Travel and Hospitality
Reach travel planners with destination-specific offers the moment they begin searching for flights.
Finance
Serve relevant credit card or fintech messaging to finance enthusiasts researching personal finance content.
Premium audiences, measurable performance
As a part of Experian, Audigent’s audience solution complements our broader identity resolution and activation capabilities, ensuring consistency across every channel. Together with Nexxen’s unified tech stack, advertisers can launch ads faster while respecting consumer privacy. Audience data, targeting, and media all sit in one workflow, making results easy to see and optimize.
Contact us
Latest posts
Learn how to spring clean your marketing in 2025, refresh strategies, refine segmentation, and activate across channels with Experian.
Retail media networks (RMNs) are on the brink of a major shift. On-site monetization won’t be the growth driver it once was. To remain competitive, RMNs must move beyond traditional, on-site placements and embrace a broader, more integrated approach to media activation.
Demographic segmentation helps you identify your customers and the best marketing strategies for them. See five real-world examples from Experian customers here.