At A Glance
Audigent, Dun & Bradstreet, and Experian simplify B2B marketing by combining trusted business data, curated audience activation, and advanced identity resolution. This partnership helps marketers reach verified decision-makers across channels like CTV and display, ensuring accurate targeting, consistent audience identity, and measurable results while maintaining privacy compliance.Audigent, a part of Experian, Dun & Bradstreet, and Experian are collaborating to help business-to-business (B2B) marketers target more effectively. Now, B2B marketers can reach verified decision-makers, keep the same audience across channels, and activate on connected TV (CTV) and digital via the Experian data marketplace. Together, Dun & Bradstreet’s trusted business data, Audigent’s curation and Deal ID activation, and Experian’s identity resolution drive efficient, measurable results.
Unify identity and engage B2B audiences
With Audigent, Dun & Bradstreet, and Experian working together, you get one dependable way to recognize the same companies and roles everywhere you run. Dun & Bradstreet’s D-U-N-S® Number, serves as a stable company identifier, so offline business details map to the right digital profiles, and you can reach verified decision-makers with confidence.
Through Audigent and Experian, you can access 400+ Dun & Bradstreet B2B audience segments, matched to a Deal ID and activated via Audigent’s curation engine and Experian’s data marketplace. This provides real-time B2B targeting across connected television (CTV), display, native, audio, and online video (OLV).
Utilize differentiated data
Dun & Bradstreet audiences are built on verified offline signals (e.g., company, industry, size, role, seniority) linked to the proprietary D-U-N-S® Number for deterministic matching. High-quality firmographic attributes become actionable segments you can activate in leading programmatic platforms. The result: privacy-compliant, performance-driven campaigns with omnichannel B2B targeting.
Unmatched scale
Dun & Bradstreet’s Data Cloud spans over 600 million businesses across industries and regions, offering unparalleled depth for B2B targeting.
Verified business identity
The D-U-N-S® Number links verified offline business data to digital environments, enabling accurate and scalable activation.
Privacy-first design
Data undergoes rigorous validation and is compliant with major global regulations (General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA)), enabling responsible activation.
Trusted by the enterprise
Over 85% of Fortune 500 companies rely on Dun & Bradstreet B2B data for its depth, accuracy, and broad coverage of small and medium-sized businesses (SMBs).
Three ways unified B2B identity improves media performance
- Target with accuracy: Use deterministic firmographics. Dun & Bradstreet’s D-U-N-S® Number anchors a consistent way to recognize the same company, linking offline signals to authenticated business entities.
- Reduce waste: Activate curated PMPs for efficient spend. Audigent’s curation engine packages those audiences into Deal IDs and routes through cleaner, more predictable supply paths, so more budget reaches the buyers that matter. Publishers see up to 75% net revenue increase after fees, while brands save 36–81% on data segments and achieve 10–30% higher video completion rates.
- Stay consistent: Maintain identity across all channels. Use the same audience criteria across CTV, display, native, audio, social, and OLV to improve match consistency without relying solely on third-party cookies.
Improve addressability with Experian’s Digital Graph
Advertisers can use Dun & Bradstreet’s off-the-shelf segments to target specific audiences accurately across channels. By connecting Experian’s Digital Graph with Dun & Bradstreet’s company and contact data, marketers gain a clear advantage: one durable identity that improves match rates, keeps reach consistent across CTV and digital, and aligns targeting with measurement.
What that means in practice:
- Higher match rates without third-party cookies.
- Expect consistent reach across CTV and digital with one audience anchored to the same identity.
- Cleaner measurement because activation and identity stay in sync.
Suggested use cases
Below are simple ways to put this to work, using Dun & Bradstreet business data and Audigent Deal IDs so the same audience runs and measures the same everywhere.
Target key decision-makers
Reach professionals in Finance, Sales, Healthcare, and IT/Technology by job role, company size, and industry, driving awareness and consideration across complex buying committees.
Reach SMB owners
Target companies with fewer than 50 employees to connect with small-business owners and operators. Activate across channels via Audigent Deal IDs for consistent delivery and measurement.
Achieve more with Audigent, Dun & Bradstreet, and Experian
Together, Audigent, Dun & Bradstreet, and Experian allow marketers to activate high-quality B2B audiences with confidence, delivering relevant and efficient campaigns. By pairing Dun & Bradstreet’s trusted business data and proprietary D-U-N-S® Number with Audigent’s curation engine, you get deterministic, privacy-compliant targeting at scale, now boosted by Experian’s identity for consistent cross-channel reach.
Ready to activate your next B2B audience? Talk to an Experian expert today
FAQs
Dun & Bradstreet’s data is anchored by the D-U-N-S® Number, a persistent business identifier that links offline signals like company size, industry, and role to digital environments. This ensures accurate, scalable, and privacy-compliant targeting.
Experian’s Digital Graph connects devices and IDs at the household level, enabling consistent audience identity across channels, even in cookieless environments. This ensures higher match rates and reliable measurement.
Audigent’s curation engine creates audience-aligned Deal IDs and PMPs, optimizing supply paths for efficient media buying. This reduces waste and improves campaign performance with cleaner, more predictable targeting.
Marketers can build role-based segments (e.g., IT Directors at mid-sized companies) and activate them across CTV and digital channels. Sequential messaging tailored to buying stages helps accelerate pipeline and drive engagement.
Latest posts
Are Traasdahl, CEO and founder of Tapad, the leader in cross-device marketing technology and now a part of Experian, has been named Founder of the Year by the Global Startup Awards. The Global Startup Awards' Founder of the Year Award recognizes an individual that has pushed the boundaries of technology to empower new innovations and ideas. The Global Startup Awards places each year's regional category winners against each other to determine whose achievements stand out from the rest of the startup ecosystem through nomination, voting and jury evaluation. In May 2016, the Nordic Startup Awards named Traasdahl Founder of the Year. "Are is a force of nature and his creativity and passion know no boundaries, it seems," said George Tilesch, Global Startup Awards juror and U.S. managing partner of Innomine Group. "Extra kudos for the mentoring work and the Norwegian superfund plans. Are knows giving back is of the utmost importance." "Are is a superstar within the Norwegian startup ecosystem," said Kim Balle, founding partner and CEO of the Global Startup Awards. "From the jury feedback I could see that not only are his impressive achievements the reason for their rating, but also his focus and ability to give back to the startup scene played an important factor in him winning the category." "It is an enormous honor to be named Founder of the Year by the Global Startup Awards," said Traasdahl. "I am so committed to fostering entrepreneurship both at Tapad and throughout the startup space. This win is a remarkable bookend for a stellar year that began with our acquisition by the Telenor Group and continued with best-in-class product innovation, superior solutions for our clients and our Propeller Program that is so dear to my heart." Tapad's Propeller Program hosts five early-stage companies at Tapad's New York headquarters for one year to mentor them through global expansion. The participants of this inaugural program come from Traasdahl's native Norway. For more information on the Global Startup Awards, please visit: http://www.globalstartupawards.com/#gsa. Contact us today
NEW YORK, Nov. 29, 2016 /PRNewswire/ — For the second consecutive year, Tapad, part of Experian, has been listed among Deloitte's Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America. Tapad, number 147 on the 2016 Deloitte list, is the leading provider of unified, cross-device marketing technology solutions. "It is an honor to once again be recognized by Deloitte for our growth and momentum, particularly given the stature of the other technology companies on the list," said Are Traasdahl, founder and CEO of Tapad. "Our product innovation, particularly in TV analytics and measurement, is a major contributor to our progress. I'm extremely proud of our hard-working, talented team for continually executing at such a high level." "Today, when every organization can be a tech company, the most effective businesses not only foster the courage to explore change, but also encourage creativity in using and applying existing assets in new ways, as resourcefully as possible," said Sandra Shirai, principal, Deloitte Consulting LLP and U.S. technology, media and telecommunications industry leader. "This ingenious approach to innovation calls for the encouragement of curiosity and collaboration both within and outside the office walls." "This year's Fast 500 winners showcase that when organizations are open to diverse perspectives and insights, they are able to create an environment for their employees and customers to see the possibilities and ingenious solutions that might lie ahead," added Jim Atwell, national managing partner of the emerging growth company practice, Deloitte & Touche LLP. "Entrepreneurial environments foster change and innovation within businesses, and we look forward to watching these companies continue to drive change across all sectors." Contact us today
Distribution via LiveRamp enables seamless cross-device customer experiences through more platforms NEW YORK, Nov. 15, 2016 /PRNewswire/ – Tapad, now part of Experian and the leading provider of unified cross-device marketing technology solutions, today announced an expanded partnership with LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, to make the proprietary Tapad Device Graph™ accessible beyond Tapad-hosted direct integrations. Through LiveRamp, Tapad's Device Graph Access now extends to more than 400 ad tech and mar tech platforms. Tapad's Device Graph™ enables marketers to understand, monetize and measure consumer engagement across all digital channels, and Tapad's unified consumer view is recognized as one of the most accurate, scalable cross-device solutions in the market today. Through the expanded partnership with LiveRamp, the Tapad Device Graph can be distributed to the hundreds of platforms used to reach consumers on digital channels and measure campaign performance – even as devices are added daily to Tapad's extensive graph. "Increasingly, marketers want access to cross-device targeting and measurement capabilities within their preferred platforms," said Anneka Gupta, chief product officer of LiveRamp. "Our expanded partnership makes it easy for marketers to access Tapad's graph through the rapidly growing set of integrations available in our partner ecosystem." This is the latest of several initiatives between the two technology platforms designed to make the integration of cross-screen platforms seamless, privacy-safe and easy to use for dynamic and engaging marketing efforts. "During the past year, Tapad has expanded its global presence and rapidly grown its data business – Tapad Coral – doubling the number of companies integrating our device graph into their platforms and growing our annualized run rate by 210%," said Pierre Martensson, GM of Tapad Coral and APAC. "Our expanded partnership with LiveRamp positions us to meet the increased demand for Tapad Device Graph Access and enable new platforms to apply our graph with unprecedented speed." Contact us today