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Summer may be vacation season for consumers, but it’s go time for marketers. Between holiday weekends, travel season, and changing shopping habits, the pressure is on to deliver campaigns that land and convert.
If you’re feeling behind, you’re not alone. Many marketers face the same challenge every year: How do you actually use the customer data you have to fuel high-impact, seasonal marketing? And how do you ensure your brand shows up in front of the right people in the right place before the competition beats you to it?
That’s where Experian comes in. With Experian’s advanced Audience solutions, you can get ahead of the trends, connect with vacation-ready shoppers, and optimize performance across digital, TV, and retail media using customer data for seasonal marketing.
Capitalize on vacation excitement to drive sales and growth
Summer travel often triggers a surge in pre-trip spending. Surveys show that 82% of consumers plan to travel this summer, and according to Fortune, today’s travelers spend thousands of dollars on things like luggage, apparel, and recreation gear before they even leave their homes!
But while consumer demand is heating up, so are the challenges. Marketers are navigating a turbulent economic environment shaped by shifting demand curves, tighter budgets, the rising cost of goods, and supply chain disruptions caused by newly imposed tariffs. These pressures are forcing teams to rethink everything from product positioning to pricing strategies.
In this climate, it’s more important than ever to maximize performance, reduce waste, and stay laser-focused on reaching high-intent audiences likely to convert. Using customer data for seasonal marketing helps brands predict and capture demand with precise, relevant targeting. Whether your customers are planning a trip to the beach or hiking the Rockies, timely messaging and audience alignment can drive engagement and conversion.
Experian Audiences power effective audience strategies
But even the most compelling campaigns can fall flat if you’re working with incomplete data, outdated segments, or generic targeting. Consumer data providers like Experian can help you fix that.
Our Audience solutions help you go beyond assumptions and truly understand who your shoppers are, what they’re planning, and how they behave, so you’re ready to get in front of their summer plans.
Six steps to creating a successful seasonal marketing campaign
When you’re ready to turn summer intent into strategy, Experian Audience solutions help you translate vacation-driven behaviors into high-performing campaigns. Each product in the Experian Audience suite supports a specific stage in seasonal marketing planning and execution.
1. Define your goals
Before diving into channels and creatives, get clear on your customer database marketing goals. Are you trying to increase online purchases? Drive in-store traffic? Expand brand awareness?
Use Syndicated Audiences to set fast, focused goals. If you’re short on time, Experian’s 2,400+ Syndicated Audiences give you a head start. These pre-built, behavior-based segments — from luxury travelers to seasonal sports enthusiasts — help you quickly identify who to target, where they spend time, and how to message to them.
With segments ready to plug into 30+ activation platforms, you can ensure quick, confident activation.
2. Decide what data you need and which audiences to target
Using customer data for seasonal marketing means mapping behavior to intent. This core tactic in customer database marketing can help you drive deeper engagement. Our data solutions simplify the process, whether you’re starting with limited data or already know your best customers.
- If you’re starting with a list, Enrichment can append lifestyle, income, and travel preference data to help you understand what motivates your existing customers.
- If you don’t have a list, Marketing Attributes gives you full control when building new audiences or lookalikes based on relevant seasonal traits like beach vacationers or frequent CTV watchers.
3. Identify key holidays and events
Summer is full of shopping triggers: Memorial Day, Father’s Day, Fourth of July, Labor Day, and countless local and regional events. However, not every customer behaves the same way.
Use Enrichment to understand when your customers are most likely to act. By comparing your first-party data to broader market segments, you can time promotions more strategically. For instance, enrichment might reveal that outdoor gear buyers convert in early June, while luxury travelers plan closer to July.
4. Activate across digital, TV, and retail media
Summer shoppers don’t stick to one screen. They’re streaming TV, reading travel blogs, browsing retail apps, and catching up on email — often from a beach chair or airplane seat. That’s why omnichannel delivery is a must, and it’s where consumer data vendors like Experian can help you reach your audience across channels with targeted messaging for key holidays and events:
- Syndicated Audiences simplifies omnichannel activation with built-in integrations to 30+ leading activation platforms. These pre-mapped segments let you deliver consistent messaging across the places where your audience is most engaged.
- Looking for privacy-forward reach? Contextually-Indexed Audiences are segments built by linking real-world behavioral data to the types of content those audiences typically consume online, allowing you to activate based on content instead of identity while offering a more contextually relevant experience. Using customer data for seasonal marketing, Experian maps real audience segments across web and app environments — like national park guides and travel blogs — for ID-free precision targeting in a cookieless environment.
5. Track and evaluate performance
Don’t wait until the end of the campaign to make changes. Experian’s measurement tools help you track performance in real time, so you can optimize early and often.
Measure how well specific audiences — enriched, syndicated, or contextual — are performing across platforms and use those insights to shift spend toward top performers.
6. Optimize and refine your strategy
After the season ends, it’s time to take what you’ve learned and build smarter for the next push.
Use Outcomes to analyze:
- Who converted
- Which segments underperformed
- How your customer base compares to the broader market
- How your audience evolved
- Which campaigns drove meaningful adoption
These insights can then inform your next round of audience building, so whether it’s back-to-school or a holiday, you’re already ahead.
Example 1: The beach vacation shopper
To illustrate Experian’s Audience solutions at work, let’s say a high-end swimsuit brand wants to reach women over 30 planning beach vacations to Florida, Hawaii, or Mexico. However, their CRM only includes basic transaction and purchase details and offers little insight into who their customers are.
Audience solution: Enrichment
Using Experian’s Enrichment solution, the brand could layer on lifestyle, income, and travel preference data to turn shallow profiles into rich audience segments.
With a deeper understanding of their shoppers, the brand could develop a targeted messaging strategy by destination, build high-performing lookalike audiences, and confidently activate across channels.
Example 2: The European traveler
As another example, suppose a footwear brand wants to reach millennial travelers heading to Europe between May and August. They specialize in stylish, comfortable walking shoes that are ideal for travel but lack the technical in-house resources to build custom segments.
Audience solution: Syndicated Audiences
Using our Syndicated Audiences, the brand could easily tap into pre-built segments tied to leisure travelers, international shoppers, and comfort-focused footwear buyers. With plug-and-play access to over 2,400 verified audience segments, the brand could quickly layer this targeting into their programmatic and paid social campaigns without requiring custom development.
And with fast speed-to-market and improved message relevance, the brand could launch cross-channel campaigns just in time for peak summer travel planning.
Example 3: The outdoorsman
Consider a camping tent company that wants to reach families planning summer trips to national parks, campgrounds, or RV resorts. They don’t have much first-party data to work with, but they know their audience is online, researching their next adventure.
Audience solution: Contextually-Indexed Audiences
With Experian’s Contextually-Indexed Audiences, the brand could target people actively reading content about outdoor travel (like hiking tips, campground reviews, or road trip itineraries) without relying on cookies or IDs. They’d be able to activate contextually relevant audiences mapped to sites that outdoor enthusiasts frequent and drive site traffic with strong click-through rates.
Example 4: Big-box retailer launching summer gear
Imagine a national retailer preparing to promote summer essentials like patio furniture, grills, fitness gear, and travel accessories. Their goal is to build predictive models for their summer product demand and reach new customers most likely to buy before they even search.
Audience solution: Marketing Attributes
With Experian’s Marketing Attributes, the retailer could license over 5,000 lifestyle, demographic, and behavioral variables to enrich internal models and uncover high-indexing consumer groups, such as outdoor entertainers or health-conscious families.
This data-powered insight would help them predict demand and identify audience segments worth testing across media channels. The team could find new, qualified segments ideal for email and CTV activation and get a head start on the season, eventually increasing ROI on their summer campaign spend.
Talk to Experian about your summer campaigns today
Using customer data for marketing doesn’t have to be overwhelming, especially when you have access to a trusted consumer data provider and plug-and-play audience tools for every stage of the funnel.
Whether you’re working with a robust CRM or starting fresh, consumer data vendors like Experian can help you reach the right audiences with speed, accuracy, and confidence. Our advanced tools are designed for both advanced marketers and teams just beginning to explore consumer database marketing. No matter your goals, Experian is here to help you build an audience strategy that performs.
Contact us today
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Holiday 2024 campaign planning is already underway, and the competition for attention will be fierce. Before budgets are finalized and promotions launch, it’s worth taking a data-led look at trends from Black Friday 2023, and what that means for your 2024 strategy. Experian’s data shows that although shoppers remained cost-conscious, they didn’t stop spending. They simply changed how they spent—shopping earlier, mixing online and in-store purchases, and prioritizing value and convenience. For marketers, these behaviors highlight the importance of connected, data-driven experiences built on trusted identity and insight. 2025 Holiday spending trends and insights report Download our latest report, in collaboration with GroundTruth, for data-driven insights you can use to refine your messaging and reach the right audience in their preferred channels this holiday season. Download What 2023 taught us about holiday spending Consumer spending slowed but didn’t stop. Inflation and cautious budgets reshaped buying habits, yet U.S. shoppers spent a record $9.8 billion online, a 7.5% increase year-over-year. In-store visits grew 4.6%, proving omnichannel engagement is now standard. Shopify also reported $4.1 billion in global sales across apparel, beauty, and home goods, with 75% of purchases on mobile. Key takeaway for 2024Consumers didn’t stop spending, they became more deliberate. Marketers must meet value-conscious shoppers with connected, data-driven experiences across every channel. When consumers shopped in 2023 Shoppers didn’t wait for Black Friday weekend. Experian’s 2023 Holiday spending trends and insights report found that early deal-seeking peaked in October, as shoppers responded to pre–Black Friday promotions. Cyber Week (Black Friday through Cyber Monday) still played a major role, representing 8% of total holiday spending. Key takeaway for 2024Start promotions earlier and align creative, audience targeting, and measurement strategies by mid-summer to capture early intent. View our 2025 Holiday spending trends and insights here. Behavioral spending trends to expect in 2024 Marketers can expect several 2023 Black Friday trends to continue through the 2024 holiday season: Online and mobile will dominate Online spending continues to outpace in-store, and mobile is leading the charge. In 2023, 54% of all online Black Friday sales occurred on mobile, up 10% year-over-year. Optimizing mobile UX, digital wallets, and push notifications will be critical to keep brands visible at the point of decision. Consumers will shop earlier Gallup found that one in four consumers now starts holiday buying by September. Marketers need to push planning and production cycles forward and launch early-bird incentives across digital and in-store channels. Experiences over things as gifts will grow A growing segment of shoppers, particularly those with higher disposable income, are gifting experiences (concert tickets, classes, travel packages) over physical items. In a 2023 survey, one in five respondents said they’d prefer to get an experience as a gift over an item. Retailers can adapt by bundling tangible gifts with experiences or hosting “giftable” events that deepen engagement. Preference for digital channels will continue Connected TV (CTV) ad spend is expected to grow 20% in 2024, offering new opportunities to reach audiences where they watch. With Experian’s identity and audience solutions, you can target consistently across CTV, social, and digital platforms to manage frequency and performance more effectively. What consumers bought in 2023 Clothing and electronics led both in-store and online purchases in 2023, followed by toys, health and beauty, and household appliances. CategoryPercent of in-store buyersPercent of online buyersClothing and accessories82%79%Electronics73%66%Toys49%44%Health and beauty48%44%Household appliances44%36% These patterns show that trusted brands win across every channel. Marketers can use Experian’s purchase-based and category-specific audiences to target high-intent buyers ready to buy both online or in-store. Marketing strategies that worked in 2023 Last year was a year of growth, albeit slow growth, despite economic uncertainty. Here are some of the marketing strategies deployed that contributed to this growth. Influencer collaborations Influencers shaped shopping behavior more than ever: seven in 10 shoppers said creator recommendations influenced a purchase. Live product showcases and social content helped brands reach new audiences and reinforce trust. Cross-channel marketing campaigns Successful brands unified experiences across email, SMS, CTV, and web. To maximize sales during the Cyber Five holiday season, activate Experian Audiences as part of your omnichannel campaign. Our offerings include meticulously curated behavioral segments based on discount indicators such as Black Friday, Cyber Monday, and Coupons/Sales. These segments help you target shoppers who are ready to take advantage of your promotions and are primed for early conversion. Our marketing data was ranked #1 in accuracy by Truthset, which means you can power better marketing initiatives, like insights, targeting, and measurement using the highest rated data. App-only and loyalty offers App-exclusive deals boosted app-driven sales by 12% year-over-year. Brands that offered exclusive deals through their mobile apps incentivized customers to download and use the app for their purchases, which helped to increase sales through a dedicated channel. Limited-time and early-access offers Flash deals, one-day sales, and member-only previews continued to drive urgency during Cyber Week. Retailers that offered limited, targeted value (like Bath & Body Works single-day storewide promotions) achieved higher conversion efficiency than broad discounting. Predictions for Black Friday 2024 Based on what we’ve seen in 2023, we expect the following trends to shape consumer behavior on Black Friday and beyond in 2024. Mobile will lead digital sales Expect mobile to exceed 55% of online sales. Black Friday mobile orders increased from 2022 to 2023, with over 50% of all Black Friday sales occurring on smartphones. As a marketer, this means you should ensure your website is optimized for smartphones and tablets. Ensure load speed is quick, navigation is simple, designs are intuitive, and mobile payment options are available. You also have an opportunity to invite your customers to sign up for SMS or push notifications so they can shop deals immediately after they’re rolled out. While mobile should be a priority, we still recommend investing in multiple channels to capture online shoppers everywhere they’re buying. Our Offline and Digital Graphs can help you unify data, capture user activity, and view your target audience holistically to optimize ad spend, allocate resources effectively, and improve ROI. Early planning will define success Brands will finalize creative and inventory by midsummer to meet September shoppers. Data enrichment can help you prepare early Black Friday promos by providing deeper insights into your customers and what they want. On average, Experian has 250 behavioral and demographic marketing attributes per individual, which means we can decorate households and people with marketing data to get a full customer profile and fill in any gaps you have on your audience. You can also consider implementing sell-side targeting to help your promotions reach the right people. BNPL usage will rise As inflation persists in the U.S., shoppers will still be looking for ways to stretch their money this year, and many may seek out BNPL arrangements. According to Deloitte, 37% of shoppers have used these services, and these arrangements have proven to increase conversions by up to 30%. With so many shoppers wanting the financial convenience of making large purchases without the immediate financial burden, marketers can use data enrichment to identify their target segments most likely to use BNPL and create personalized offers and promotions for them. Your strategy should include high-value offers and messaging that appeal to budget-conscious shoppers and a checkout optimized for BNPL options. Channel switching will surge Consumers will move fluidly between mobile, web, and in-store experiences, which means integrating data from various touchpoints will be crucial to understanding and predicting customer behavior. Marketers must develop cohesive omnichannel strategies with consistent messaging and promotions across channels. Your campaigns should span multiple channels so customers can engage with your brand in various ways. We work with major platforms, marketers, and agencies, which means we have existing partnerships across the ecosystem for you to connect with and bring your consumer data to life to meet your needs. Paid search will drive the most sales Adobe reported paid search as the largest revenue driver during Cyber Week 2023, responsible for 30% of online sales. In 2024, marketers should prioritize paid search strategies and focus on using relevant, high-performing keywords for your campaigns. You can continuously refine your strategies using AI and data analytics to target high-intent customers. Additionally, integrating insights from customer behavior data will help you create more personalized, impactful ad copy and heighten the effectiveness of your paid search efforts. How Experian enables 2024 holiday success Experian’s marketing solutions help brands connect identity, insights, and outcomes across every touchpoint: Audience intelligence. Activate curated seasonal and behavioral audiences based on verified purchasing and discount-seeking patterns. Identity connection. Link ad exposures to household and individual behaviors through Experian’s Digital Graph connecting digital and offline data for a unified customer view. Omnichannel activation. Reach shoppers across more than 150 channels through our data and technology partnerships. Performance measurement. Use Experian Outcomes and lift analysis to tie spend directly to visits, conversions, and sales impact. Drive your 2024 holiday success with Experian The brands that win Black Friday 2024 will be those that plan early, act confidently, and measure with accuracy. Experian’s identity and data foundation powers connected commerce across every channel. Download our 2024 report here Download our 2025 report with GroundTruth here Get in touch with our team to plan your 2024 Black Friday and holiday campaigns. Get started Latest posts
At Experian, we power data-driven advertising through connectivity. Today, we're excited to introduce our newest offering, which helps drive that connectivity: Experian's Collaboration in clean rooms. This offering is now generally available in InfoSum, AWS Clean Rooms, and others. Experian can now facilitate successful data collaboration across multiple secure environments, such as at Experian, through crosswalks, and now in clean rooms. Whether you are a marketer or partner, introducing Experian’s signal-agnostic offline and digital identity graphs into your clean rooms lets you run identity resolution directly in the clean room. This means your data remains secure, while you and your partner experience higher match rates and you maximize your clean room investment, leading to: More resolved data More valuable insights and smarter activation More accurate and complete measurement A leap forward in data collaboration Backed by Experian’s Global Data Principles, Experian's deep roots in identity and data security offer the most effective and trusted ways to match data and protect consumer privacy. Our signal-agnostic approach means we can resolve all types of offline and digital identity signals, which is valuable now and will become even more valuable as third-party cookies go away. Additionally, data hygiene is built right into our collaboration offering, helping to improve match rates. The benefits of working with Experian’s rich identity data in a clean room environment are obvious so it is no surprise to see that 55% of data clean room users are using identity solutions in data clean rooms. What are data clean rooms? Data clean rooms are a tool typically used for data sharing, built on top of cloud providers such as AWS clean rooms. They protect data privacy while facilitating data collaboration among clients, marketers, businesses, and their partners. As the industry places greater emphasis on data security, clean rooms have emerged as secure environments that allow companies to: Enhance user privacy protection Minimize the impact of cookie deprecation Secure collaboration with data partners The industry has quickly realized that, for what clean rooms offer by way of privacy and security, they lack resolution capabilities, typically yielding subpar match rates. Benefits of Experian's Collaboration in clean rooms offering Built upon Experian’s rich offline and digital identity foundation, with support for various identifiers across platforms, Collaboration in clean rooms helps clients maximize the value of their data and meet the diverse needs of modern business. Through Experian's Collaboration in clean rooms offering, you can: Collaborate with partners for richer data insights Achieve higher match rates Improve audience building Produce more accurate and complete reports Ensure data privacy Regardless of the identifier type you are looking to collaborate on, Experian has the identity data to support you and your partner. This leads to higher match rates and more resolved data for you to use to benefit your media initiatives. Get started with Collaboration in clean rooms today Get the most out of your first-party data with Collaboration in clean rooms, which is essential for businesses that want to compete in a fast-paced market and connect with consumers in today’s data-driven world. We understand the importance of data collaboration and make seamless, secure data sharing possible between partners. Connect with us today to find out how Experian's Collaboration in clean rooms offering ensures privacy while allowing you to extract valuable data insights for smarter data-driven advertising. Start collaborating Latest posts
It’s been one week since the highly anticipated Cannes Lions 2024—the event of the year for advertising and creativity. We are excited to present our top five takeaways from the event, revealing the industry's priorities for the year ahead. Navigating the post-cookie era One of the pivotal discussions at Cannes Lions 2024 centered around signal loss and identity resolution. The industry is grappling with the impact of third-party cookie deprecation, driving a move toward alternative identifiers such as Unified I.D. 2.0 (UID2) and ID5, and contextual targeting. This shift aims to uphold accurate audience targeting while addressing privacy concerns through authenticated forms of identity. Brands and agencies are actively exploring these new strategies to replace traditional cookie-based methods with stable, privacy-compliant solutions. First-party data providers are also seeking data onboarding solutions to navigate this transition. They need streamlined integration processes, comprehensive ID-matching capabilities, and transparent pricing structures. Fortified by our roots in offline data and significant investments in our Graph, and our newest offering, Third-Party Onboarding, you can count on Experian's solutions to maintain strong signal coverage in a cookieless world so you can have uninterrupted, effective marketing. Unifying targeting across TV platforms Another focal point at Cannes Lions 2024 was the challenge of navigating TV fragmentation. Advertisers strive for unified targeting across diverse TV platforms, including connected TV (CTV) and traditional linear TV. They emphasize integrating data sources and ad servers to reach audiences across these platforms. CTV continues to stand out in conversations as a crucial and expanding area for advertising, offering new opportunities for targeted campaigns and broader audience engagement. We're fueling the expansion of CTV advertising through our signal-agnostic Graph, which seamlessly integrates CTV IDs, universal identifiers such as UID2, IP addresses, and mobile ad IDs (MAIDs) for targeted campaigns. Our newest offering, Third-Party Onboarding, also provides connectivity to more than 10 TV destinations. Transforming marketing with AI We would be remiss not to mention the hottest topic at Cannes Lions 2024, the transformative power of AI within data and identity. Discussions highlighted AI's pivotal role in revolutionizing marketing strategies by enhancing campaign planning, dynamic optimization, measurement, and analytics. AI is not just a tool; it enables marketers to work smarter and faster. With real-time data enrichment, AI will empower marketers to manage large-scale campaigns with unprecedented efficiency and precision. Marketers envision a future where AI seamlessly integrates into every aspect of their strategy, from understanding and predicting consumer behavior to automating personalized engagement. They see AI as the key to unlocking new levels of precision and efficiency, allowing them to adjust real-time campaigns based on consumer interactions and preferences. This vision includes using AI for deeper audience insights, ensuring that every marketing touchpoint is relevant and impactful. Striving for strategies for proven ROI Discussions on measurement at Cannes Lions 2024 focused on how measurement metrics are evolving to keep pace with industry changes. Cross-device, multi-touch attribution, and outcome-based metrics like consumer lifetime value and conversion rates are becoming more important. Accurate measurement is critical for demonstrating campaign impact and optimizing future marketing efforts. These developments reflect a shift toward more sophisticated measurement practices to optimize marketing strategies and prove tangible ROI. Through our Consumer Sync solutions, you can improve your attribution quality to understand the true path to conversion by linking all digital touchpoints to a single person. Creating integrated consumer experiences with retail media networks Retail media networks (RMNs) are becoming more integrated and connected. Their goal is to provide consumers with a unified online and physical store experience and create a comprehensive marketplace where retailers can work together and use shared data to better reach and engage with their audiences. "Throughout the conversations, it's been clear that there's a lot of demand and interest in building and growing retail media networks. What strikes me is that Experian products, both across identity and data, can be a big support to help grow and fill in these gaps."budi tanzi, vp, product Discussions at Cannes Lions 2024 emphasized how collaborations with technology providers and industry groups can help set measurement standards and ensure transparency. These partnerships can enable RMNs to expand their reach and compete with larger advertising platforms, driving industry growth and innovation. Experian offers comprehensive solutions for RMNs. Our Profile Insights and Enrichment tools offer valuable customer behavior insights, driving smarter inventory management. We enhance ad targeting beyond item-level purchases with accurate data and syndicated audiences, aligning with broader media strategies. Third-Party Onboarding enables expansion beyond owned and operated inventory, supported by our Graph for enhanced connectivity. "Data providers are excited to eliminate digital hops in their data flow using Experian Third-Party Onboarding. Third-Party Onboarding is uniquely set up to reduce friction for third-party data and the ecosystem in general."adam kobus, director of data partnerships Experian events at Cannes Lions 2024 This year, we hosted a kick-off happy hour, content studio, and members of our team joined various panels across the Croisette. Here’s a recap of our week at Cannes. Experian's kick-off event with Audigent and LG Ad Solutions To kick off the week, we co-hosted a happy hour with Audigent and LG Ad Solutions. At our sold-out event, attendees enjoyed a live performance from St. Lucia. Content studio We interviewed 27 thought leaders across the industry in our content studio. Our interviews covered topics like:• Signal loss• Connected and linear TV• Data collaboration• Future of addressability and personalization• Retail media networks• And more We'll be sharing more from our content studio over the coming months. Follow us on LinkedIn or sign up for our email newsletter for the latest updates. Panel participation The Experian team participated in four panels throughout the week across the Croisette: Scott Kozub, VP, Product Management, joined the Brand Innovators panel, "Future of media,” where he discussed how media companies can adapt their content and distribution strategies to cater to changing consumption habits as media becomes more fragmented across devices and platforms. Kimberly Gilberti, Chief Product Officer, joined OpenX's panel, "Unlocking addressability: Navigating the post-cookie era,” to discuss the prevailing strategies for achieving addressability in a cookieless world. Budi Tanzi, VP, Product, participated in Audigent's panel, "Curation in regulated industries,” where they talked about why curation is effective in regulated markets like finance and health. Rachael Donnelly, Chief Marketing Officer, joined The Female Quotient in the Equality Lounge for their panel "Emotional agility: Leading beyond the double standard," where they explored the power of diverse storytelling and its impact on audience engagement, brand building, and the bottom line. Let's keep the momentum going As we wrap up another exciting week at Cannes Lions, the discussions have shown us the potential for innovation in signal loss, TV fragmentation, AI, measurement, and retail media networks. These topics pave the way for a more connected future in advertising. Which trends are you most excited about? Let’s continue the conversation! Reach out to us, and let's dive deeper into these topics together. Stay connected We understand that customers may be experiencing uncertainty with their marketing strategies with Oracle’s exit from advertising. Experian is one of Oracle’s primary data providers powering their audiences. We can help marketers easily make the switch from Oracle audiences to Experian audiences without changes in advertising effectiveness or efficiency. We have mapped Oracle audiences to Experian audiences to make it easy for you to switch your campaign targeting to Experian. Reach out to your account representative or our audiences team for information about audience mapping and finding the most relevant Experian audience for your campaigns. Connect with our audiences team Latest posts