How Giggle Finance is Revolutionizing Funding for Gig Workers and Solopreneurs

The independent workforce is booming, but traditional financial services have struggled to keep pace. On a recent episode of Experian Business Chat, Michael Zevallos, co-founder of Giggle Finance, shared how his FinTech is bridging this critical gap for gig workers and micro-small businesses.

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The Problem: A Broken System for Independent Workers

With over 10 years of experience in online lending and FinTech, Michael witnessed firsthand how the financial system failed anyone outside traditional W2 employment or large commercial businesses. During his time at OnDeck, starting in 2011, he witnessed numerous independent contractors and micro-small businesses being completely shut out of credit markets.

“It wasn’t just about meeting underwriting guidelines,” Michael explains. “Smaller deals just didn’t generate enough profitability. There were too many hands in the cookie jar—underwriters, salespeople, loan brokers, loan closers—all trying to interact with these deals.“

The traditional system relies on predictable W2 paychecks and consistent business histories spanning five-plus years. But gig workers operate differently. An Uber driver might work 10 hours one week, 20 the next, and zero the week after. This variability, while reflecting the freedom of independent work, made them invisible to traditional lenders.

A Market Opportunity Hiding in Plain Sight

What started as a niche problem became impossible to ignore. In 2020, the independent workforce became the fastest-growing segment of the economy. Suddenly, tens of millions of Uber drivers, barbers, content creators, online sellers, and freelancers needed financial services that simply didn’t exist for them. That’s when Michael and his co-founders launched Giggle Finance.

Flipping the Script on Risk Assessment

Traditional credit markets look backward, reviewing historical output, past credit scores, and established track records. But as Michael points out, “It captures your past, but it doesn’t capture your present or more importantly, your future.”

Giggle Finance partnered with Experian to develop a more nuanced approach to risk:

• Experian’s Clear Credit Risk and Clear Inquiry go beyond traditional credit files to identify different patterns of behavior and risk signals that matter for independent workers. This allows them to go beyond a traditional credit report, predict risk more accurately, and approve the right customers.
• NeuralID Technology analyzes how customers interact with the application itself, detecting fraud while building confidence in legitimate applicants.
• The Experian SMB Marketplace connects Giggle with customers who genuinely care about and value their credit, allowing them to approve more applications with greater confidence.

The result? Giggle can assess risk and approve applications in under 10 minutes, requiring just 90 days of cash flow activity to get started.

“Consider a freelance marketer who could previously handle two or three clients. With AI tools for content creation and analytics, they can now manage five or six times that workload.”

Giggle FinanceMichael Zevallos, Co-Founder

The AI Revolution in Independent Work

The conversation took an interesting turn when discussing how AI is reshaping the gig economy. While most people think about AI’s impact on large enterprises, Michael sees it transforming independent contractors in profound ways. “Gig workers aren’t just drivers or delivery couriers anymore,” he notes. “They’re becoming creators, consultants, designers—more tech-savvy and capable than ever before.” Consider a freelance marketer who could previously handle two or three clients. With AI tools for content creation and analytics, they can now manage five or six times that workload. Many solopreneurs are evolving into full-fledged agencies, keeping headcount low while scaling to dozens of customers.

From Emergency Funding to Growth Capital

This AI-enabled transformation has fundamentally shifted why customers seek financing. Historically, small business owners came to Giggle because of emergencies—they needed to make payroll or cover an unexpected expense.

Now, increasingly, they’re seeking growth capital. The Uber driver who becomes a limousine company owner. The logo designer who can now produce dozens of designs using AI tools. These entrepreneurs need funding to hire people, invest in equipment, and market their expanding businesses. “That structural shift is very exciting for both the customers and for us at Giggle,” Michael says.

Building Long-Term Relationships

Giggle isn’t just there for a one-time transaction. Some customers have been funded over 20 times across four years, with Giggle supporting them through various business evolutions. Uber drivers have become truckers. Others have launched limousine companies. The relationship grows as the business grows. Looking ahead, Giggle plans to expand its offerings, including a potential line of credit product for more mature businesses. The goal is to remain flexible and responsive to changing business needs at every stage.

The Path Forward: Collaboration

Michael sees tremendous opportunity for banks and FinTechs to work together serving the gig economy. Banks bring trust, established brands, and balance sheets. FinTechs like Giggle bring product innovation, technology, and user experience. “If you put those strengths together, you can build a financial system that truly serves gig workers, independent contractors, and micro-small businesses,” he explains. Giggle’s technology can underwrite customers in seconds using real-time income data and AI, while bank partnerships could provide credit at scale.

A Market That’s Only Getting Bigger

When Giggle launched in 2020, there were approximately 30 million independent workers in the United States. Today, that number has more than doubled to 70 million. By 2030, Experian and Giggle believe the independent contractor workforce will surpass the traditional W2 economy.

“Everybody’s a small business. Whether it’s a college student with an Etsy store, a professional with a side consulting practice, or a full-time independent contractor, the entrepreneurial spirit is becoming the norm rather than the exception.”

ExperianEkaterina Gaidouk, VP of Marketing

Getting Started

For entrepreneurs and small business owners interested in learning more, Giggle Finance operates entirely online at www.gigglefinance.com. The application process takes less than 10 minutes, and approved customers can have funds in their bank account the same day—no human intervention required. In an age where the nature of work is rapidly evolving, Giggle Finance represents a new approach to financial services: one that recognizes independent workers not as risky outliers, but as the future of the American economy.

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