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TrueTouch
TrueTouchSM
Breakthrough targeting
Contact strategies that work
True solutions
True connections
True Patriot Impact


Communicate highly relevant marketing messages
With the insight TrueTouchSM provides, you have the power to communicate highly relevant marketing messages that make true customer connections possible. The TrueTouch system uses 11 Touch-points to define the motivational messages that appeal to various audiences. Touch-points make it possible for you to align offers with the values and attitudes of the consumers you wish to reach. Examples include:

Touch-points Sales approach
"Show me the money" "Prove you're offering the absolute best deal
"Look at me now" Communicate the strength and quality of your brand
"Never show up empty-handed" Be sure to answer "what's in it for me?"

Additionally, TrueTouch classifies American households into 25 markets or Impacts – groups with well-defined lifestyles and interests, socioeconomic characteristics and purchase motivators. Our targeting solution recommends communication themes or touchstones likely to be highly valued and motivate consumer behavior within each Impact. Find out what inspires your audience to act:

  • Air mile awards
  • Trust in American-made products
  • Confidence in brand names
  • Cash-back incentives
  • Charitable appeals

When you know your customers, you know what to say, when to say it and how to say it.



Case study
Boston Proper is a national catalog and Internet retailer offering a wide variety of women's clothing and accessories. Find out how Experian helps them understand their customers better – with TrueTouchSM.
Learn more 188K (PDF)