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Select the best channel to communicate |
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Successfully connecting with consumers involves capturing their attention through the right channel. Either one-to-one direct marketing or one-to-many directional/mass media advertising, TrueTouch tells you which channel(s) customers and prospects are likely to prefer receiving product communications.
Direct marketing:
- Direct mail
- Email
- Telephone
Directional/mass media advertising:
- Newspaper
- Magazine
- Radio
- Television
- Internet
Using preferred channels to communicate with consumers ensures that your offers are convenient, complement consumers' lifestyles and motivate consumers to start or continue profitable, ongoing relationships.
Get a comprehensive, multidimensional view
Our TrueTouch Impact Report delivers a comprehensive, multidimensional view of your current customer base – providing a balanced view of the TrueTouch components including audience, message triggers, channel receptivity and timing preferences. Use this valuable customer insight and our TrueTouch recommendations to reach your audience with compelling communications that are well timed and correctly delivered.
After reviewing your TrueTouch Impact Report, we help you deliver communications that support ongoing, profitable connections with your customers and prospects.
- Target responsive prospects on our INSOURCESM consumer marketing database that match your core, niche and growth customer groups for customer acquisition campaigns.
- Reach responsive prospects via direct mail. Experian provides access to superior lettershop facilities for assembly, data processing, packaging, mail tracking and graphic production for your direct mail campaigns.
- Use Experian's eMarketing Solutions, a full suite of online marketing tools, to locate new online prospects, deliver and manage email, conduct secure and targeted transactions, and further analyze your performance.
- Count on our Database Services and Technology and processing services to help you maximize communication efficiencies and manage your data maintenance costs.
Whether you're an experienced multichannel marketer, expanding into new channels, or want to improve your customer relationships within a single channel, we have the answers you need to optimize your contact strategies.
Check out our True Patriots sample Impact.
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Case study
Boston Proper is a national catalog and Internet retailer offering a wide variety of women's clothing and accessories. Find out how Experian helps them understand their customers better – with TrueTouchSM.
Learn more 188K (PDF)
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