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Pre-qualified fan bases and the metrics that demonstrate their superior worth
Acquiring fans is a popular way for brands to engage with their customers but many advertisers have difficulty quantifying the value of their fan base. Measuring the return of fans acquired during a Facebook ad campaign requires a more sophisticated approach using metrics that go beyond the click. Advertisers can avoid overspending in pursuit of superficial results by using the right ads for the right objectives and focusing on behavioral changes to measure the true impact of a fan acquisition campaign.