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Cobone Case Study
Alchemy Social costs 25% less than search for daily deal ads
Cobone, a leading daily deals site in the Middle East was using Facebook ads to acquire subscribers to its mailing list who could be targeted using email marketing. This approach was yielding good results but to improve the immediate ROI realized by their social ads they decided to adopt a hybrid approach and so also began running direct sales ads. The results speak for themselves: Cobone’s user base expanded by 33% and users targeted using Alchemy visited Cobone’s site 95% more than users targeted in previous campaigns. Social registrations cost 25% less than search.