Address Real Needs With Relevant Offers
Renter status is derived from self-reported data. Unit numbers are not used to infer rented status because units may be owner-occupied condominiums/co-ops. Probable renter status is calculated using an algorithm based on lack of homeowner, the address type and census percent renter.
Renters are profitable prospects for a wide range of direct marketing offers.
An estimated 7,691,159 households were in this mailing list as of June 1, 2009. This database is in constant change and counts vary over time. Experian updates BehaviorBank monthly to provide larger quantities of the most relevant information available.
Refine further with demographic selects like age, marital status and presence of children to target the right households for your offer.