DIRECT MAIL MARKETING TIPS FROM EXPERIAN

Direct Mail Marketing

As a small-business owner, you need to acquire new customers but may not have the resources to find them. With a little assistance, you can find quality leads yourself using direct mail marketing.

Here are some basic direct marketing tips and strategies to simplify the process of finding and generating leads and converting them into new customers.

What is direct mail?

Direct mail is the most cost-effective method of reaching prime prospects or the best marketing leads for your business. Direct mail marketing is the only marketing method that can make that claim. What sets direct mail apart? It is accountable — down to the last penny. This is particularly important for small businesses.

Direct Mail Generates Results — New Customers

You are asking your lead to respond by taking advantage of your offer. With direct mail marketing, you can test what works, what doesn't, what is cost-effective and what isn't. Unlike other kinds of advertising, including email marketing, a single direct mail offering may provide steady results for several weeks, not just a day or two. Targeted direct mailing lists frequently generate a higher percentage of returns for the advertising dollars invested. That's why so many small businesses are capitalizing on the value of direct mail as the most cost-effective advertising medium.

Direct Mail Marketing — Reaching Your Best Leads

The old formula for direct marketing success was mass marketing: "Mail to as many people as you can; someone has to be interested." However, paper and postage costs are always increasing, and with so much mail ending up in the trash, businesses have changed their way of thinking. Why waste money mailing to everyone when not everyone is a good lead or a potential customer? You need to target the one lead who will buy. That is the difference between mass marketing and target marketing.

Targeted mailing lists pinpoint your best leads. You direct your message to a selective group that is more likely to be receptive to your message and interested in your product or service. There is less waste and a higher percentage of prospects responding to your mailing.

The steps to direct mail marketing:

1. Build a Customer Profile
2. Pick a Mailing List Category
3. Build a Direct Mailing List
4. Create a Successful Direct Mail Piece

Learn More

• Marketing to New Businesses
• Marketing Home Services
• Marketing to Home Based Businesses
• Experian's Business List Builder

• Starting a Business
  • Financing a Small Business
  • Protect Your Business
• Corporate Credit
  • Improve Business Credit
  • Small Business Research
• Direct Mail Marketing
  • Build a Customer Profile
  • Pick a Mailing List Category
  • Build a Direct Mailing List
  • Create a Direct Mail Piece
  • New Business List
  • Business Leads
  • Residential Lists
  • Home Business Leads

• Small Business Services:
• Email Us
• FAQs
• Privacy Policy
• Terms & Conditions

• © 2009 Experian Information Solutions, Inc. All rights reserved.