Improved Marketing with Greater Customer Insight
- Create targeted and segmented campaigns
- Get the right message to the right prospects
- As low as $.02 per appended field
- Only pay for matched records
Automated Data Append Services
Enhance Your Customer File and Improve Your Marketing Results
The key to successful marketing is to understand your customers. Experian can help by providing you with valuable insight about your clients and prospects – demographics, purchasing habits and household details. Gain the knowledge you need to fine-tune your marketing plans and strengthen customer relationships.
Experian has information on more than 235 million consumers in 113 million households. Our data appending services provide you with an array of data elements that will help you better understand your customers and divide them into meaningful segments. We’ve identified the most meaningful data elements and bundled them into easy to use packages.
The range of packages include:
- Behavioral data
- Mosaic Lifestyle segments
See Data Dictionary for a description of each element
How it Works
- Simply upload your customer or prospect list to Experian. Don’t worry, your data is 100% secure and we never share or sell this information to anyone else.
- Next, Experian will match your customer file to ConsumerView, our industry leading database of more than 235 million consumers and 113 million households, and enhance the file by adding demographic and behavioral information.
- Finally, You’ll be notified that the process is complete. You select the append package that best fits your needs and download your new file instantly. You only pay for fields that get appended to your file.
Now you will have the insight to create relevant, targeted marketing campaigns. Gaining powerful information about your customers has never been easier!
How to Get Started
Start by putting together the list you want to have enhanced. You can provide either a list containing customer names and email addresses OR customer names and mailing addresses.
Insert your list into one of the following templates:
Now that your list is ready, all you have to do is upload that file to Experian and we’ll do the rest. There is no charge to upload your list.