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Free Consumer Insights from Experian Simmons
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Experian Simmons regularly issues free reports and white papers focusing on the latest consumer trends and market conditions. To be alerted when new reports become available, subscribe to Consumer Insights, our free monthly newsletter.
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March 2012
- Simmons Auto-MotivesSM Consumer Segmentation Report
Experian Simmons delivers the mindset of American drivers with this insightful new report. The Simmons Auto-Motives consumer segmentation divides U.S. adults into one of five mutually exclusive segments based on their attitudes towards driving and automobiles.
December 2011
- PoliticalPersonas voter segmentation report
Experian Simmons delivers the mindset of the American voter with PoliticalPersonassm. This new consumer segmentation system helps marketers prepare for the season ahead by delivering a detailed understanding of key voter segments.
October 2011
- Unique Learnings in Creating a 360 View of Mobile Consumers
This White Paper describes some of the learnings acquired from an extensive mobile measurement pilot study recently completed by Experian Simmons that successfully linked extensive smartphone behaviors with detailed insights on consumer brand preferences, multi-platform media consumption, demographics and attitudes. - 2011 Social Media Report
An estimated 129 million U.S. adults use social media today. Get the latest trends to better navigate this new and growing space.
July 2011
- 2011 Mobile Consumer Report
With mobile devices increasingly becoming part of the fabric of society, touching every part of our lives, what are the implications for marketers and how can brands successfully transition to digital mobile media?
May 2011
- 2011 Discretionary Spend Report
Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Experian SimmonsSM evaluates discretionary spending against any of the 60,000 consumer variables. - Brand Building in the BRICs
In many ways it’s wrong to refer to Brazil, Russia, India and China as “developing” markets — by some measures they can be considered just as developed as the “developed” markets.
March 2011
- 2010 U.S. Household Consumer Trend and Benchmark Report
This informative report explores consumer trends and benchmarks related to a sampling of the elements newly available to marketers via the expanded Simmons DataStream product, including: household charitable contributions; household use of digital and print coupons; planned vehicle purchases and economic outlook by household income.
January 2011
- Experian Simmons 2010 Year In Review
A week-by-week look at consumer trends featuring Simmons DataStreamSM - C Class: The New Brazil Middle Class?
December 2010
- 2010 New Years Resolutions Report
This report examines how Americans plan to approach personal fitness, home remodeling, marriage, and smoking in the coming year.
September 2010
- 2010 Technology Adoption Consumer Report
Get inside the mindset of today's technology consumer from Wizards to Novices with this insightful report into the attitudes, brand preferences, media consumption and lifestyles of American technology consumers. - Intra-household Analysis: Obesity
Explore the relationship between adults and teens living under the same roof concerning their attitudes towards food and the likelihood of being overweight or obesity.
April 2010
February 2010
- 2010 American Mobile Consumer Report
Insights into mobile consumers including profiles of the new Mobile Consumer segments and psychographic scales - 2010 American Movie-Goer Consumer Report
Proflie of American movie-goers and viewing of the annual Academy Awards - African American Consumer Report
Profile of African American consumers - Multi-Media Engagement Analysis
Exploring most engaging media properties and the effect of multi-media synergies
January 2010
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