Enhanced Media Planning with Simmons Connect^SM

Simmons Connect is an industry-first cross-platform media planning service from Experian Simmons that links reach, time spent and activity usage measures for traditional, digital and mobile media platforms to over 60,000 consumer elements, including brand preferences, shopping habits, opinions, lifestyles, media consumption, language preferences of Hispanics and more. Marketers no longer need to source multiple data providers for cross-platform media planning or use inconsistent measures to piece together a view of their target consumer’s media usage across multiple platforms.

Included in Simmons Connect is a state-of-the art digital and mobile media panel that collects online and mobile activities of opt-in panelists through digital devices that panelists install on their smartphones, tablets and home computers. Since mobile and digital media panelists include U.S. adults who have completed either the trusted Simmons National Consumer Study (NCS) or the National Hispanic Consumer Study (NHCS), Simmons Connect delivers marketers the most complete and vivid profiles available for understanding today’s mobile and digital consumer.

Easy-to-use tools and reports built into Simmons Connect empower marketers to quickly and efficiently analyze incremental reach gained from each media channel. With Simmons Connect, marketers have the upper hand in developing their mobile and digital media planning strategy and determining how to best allocate resources to reach their target consumers.

Read Creating a 360 View of Mobile Consumers

Simmons National Consumer Study

Simmons National Hispanic Consumer Study