Gain better understanding into key retailer shopping segments.
Read this report to better understand the six types of consumer retail shopping segments.
Key insights in this report include:
- The Upscale Clicks and Bricks segment is 68% more likely than the average consumer to have placed an internet order within the last 12 months.
- The Status Strivers segment is 29% more likely than the average consumer to visit a shopping mall within the last four months.
- The Upscale Clicks and Bricks segment overindexes for tendency to purchase products online for every product category, particularly electronics and appliances.
- The top stores across all shopping segments are: Walmart, Target and JC Penney.