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Discover key trends behind US consumers’ New Year’s resolutions.

Read this report to learn more about the top trends in New Year’s resolutions: weight loss, home improvement and job advancement.


Key report insights include:

  • 43% of obese adults are trying to lose weight
  • The most non-prescription methods for weight loss are diet clubs like Jenny Craig ® and Weight Watchers ®
  • Hispanic women tend to begin their diets after Thanksgiving while Non-Hispanic women typically start diets after New Year’s
  • Going cold turkey is the most popular method for quitting smoking
  • 1.4 million married or separated adults say it’s time to call it quits on their marriage
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