Read this report to learn more about consumers’ attitudes and preferences when it comes to quick service restaurants.
On April 15, 1955, the first McDonald’s opened for business in Des Plaines, IL. Not only does that date mark the beginning of the most successful quick service restaurant (QSR) in America, it also launched the QSR industry.
Fifty-four years later, the eating habits of America are permanently changed. We took a look at the health of the QSR industry today.
Key insights include: