Download McDonald's Turns 54 But Still Number 1
Read this report to learn more about consumers’ attitudes and preferences when it comes to quick service restaurants.
On April 15, 1955, the first McDonald’s opened for business in Des Plaines, IL. Not only does that date mark the beginning of the most successful quick service restaurant (QSR) in America, it also launched the QSR industry.
Fifty-four years later, the eating habits of America are permanently changed. We took a look at the health of the QSR industry today.
Key insights include:
- McDonalds is the top QSR
- Chipotle, Jamba Juice and Panera bread have become an important force in the QSR market
- The number of times Americans go to a quick service restaurant in a given month has increased to almost 12 times per month
- Midwesterners are most likely to eat at a quick service restaurant
- Men are more likely than women to eat at a fast food restaurant