Download Brand Building in the BRICs
The BRICs markets – Brazil, Russia, India and China – are under increasing focus. As well as being seen as future cornerstones of the world economy, they are significant markets today in their own right. International brand owners cannot afford to ignore them.
This booklet uses research-based evidence to provide guidance for marketers. It examines the similarities and differences between the BRICs, and suggests strategies for building successful brands in these huge and dynamic markets.
The information used comes from the TGI network of worldwide marketing research studies. These provide valuable insight into behavior and attitudes in relation to a wide range of consumer sectors.
Discover related consumer research insights from Experian Simmons.