Discover key consumer insights about Americans who watch National Dog shows.

Every year canine’s finest descend upon New York City for the Annual Westminster Kennel Club Dog Show. Thousands of dog lovers attend the show and millions watch it on television. Read this report to find out more about these dog lovers.


Key report insights include:

  • 61% of viewers of dog shows on television are women
  • National dog show viewers tend to be older than forty-five
  • 39% of national dog show viewers live in the South
  • Top dog product searches include Prescription Diet dog food, dog crates and dog beds
  • Pet owners want their dog’s breath to smell fresh, Pedigree Breath Buster is the top dog treat brand
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