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Read this report to learn about American beer preferences

Beer is the oldest and most widely consumer alcoholic beverage in the world and its popularity in the US accounts for approximately 85% of all alcoholic beverages consumed.

Gain key insights about preferences and attitudes of beer drinkers by downloading this report.

Key insights include:

  • 60% of beer drinkers are male
  • 47% of the US population drinks beer

Caucasian males prefer microbrewed beer, while Hispanic males prefer imported beer.

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