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Download the 2012 Lesbian, Gay, Bisexual, Transgendered Demographic Report
Lesbian, gay, bisexual and transgendered Americans are increasingly living their lives in the open and gaining the support of friends and family along the way. Marketers, too, are showing their support of their LGBT customers as they move their outreach efforts to this influential consumer demographic segment out of the margins and into the mainstream.
While June is the month we typically commemorate gay pride, the 2012 LGBT report will provide marketers with required insights that will inform their year-round efforts to reach and message to this influential consumer demographic segment.
In this report, we will:
- Report on the growing trend of consumers identifying as LGBT
- Track the rise in married gay and lesbian Americans
- Explore household arrangements and cohabitation
- Examine the earnings statements of lesbian, gay and heterosexual Americans
- Segment out the amount of money spent on discretionary goods and services
- Look at common attitudes towards shopping and advertising
Discover related consumer research insights from Experian Simmons.