Understanding the motivations of America’s drivers
The U.S. auto industry has rebounded in ways that few could have predicted several years ago. Like the Big Three, the financial well-being of American consumers is also on the rise. As the economic rebound continues to gain momentum, Americans will be increasingly tempted to upgrade their ride, whether that means a new vehicle or simply a good detailing job and a tune-up. In fact, 22% of U.S. adults who own or lease a vehicle say they expect to acquire their next set of wheels sometime during the next 12 months.
This report will introduce readers to the Simmons Auto-Motives segments and deliver the mindset of America’s drivers.
In this report, we will:
Discover related consumer research insights from Experian Simmons.