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Download the Experian Simmons 2010 Year In Review

2010 was a turbulent year—and that’s putting it modestly. To stay atop of the ever-changing attitudes and behaviors of American consumers, marketers demanded fresher and more actionable insights. Simmons DataStream, launched in January 2010, addressed those demands by providing marketers with weekly updates of nearly 40,000 distinct consumer elements, including brand preferences, media consumption, attitudes, lifestyles and demographics. Armed with data-driven insights into the latest consumer trends, marketers will never miss an opportunity or, if necessary, the chance to change course.




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