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Learn more about the American movie-going population

In any given month, more than ¼ of the adult population will make a trip to the cinema.  Movie-going reaches its peak in mid-summer. Read this report to learn more about the behaviors and attitudes of this key consumer segment.

Key report insights include:

  • 2/3 of the adult population have been to the movie theater in the last six months
  • Young adults go to the movies more frequently
  • Frequent cinema goers are more likely to respond to movie product placement
  • Horror film fans are most receptive to cinema advertising
  • Californians love foreign language films, while New Englanders enjoy a good comedy
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